Full-Time
B2B Email Marketer
Confirmed live in the last 24 hours
Emotive
51-200 employees
SMS marketing and advertising tools for eCommerce
Mid
Remote in USA
- 3+ years of experience in B2B email marketing, preferably in the software industry
- Experience with email marketing platforms such as HubSpot, Marketo, or Pardot
- Proven experience using SalesLoft or Outreach for email outreach and sales engagement
- Strong analytical skills and experience with email campaign reporting and analysis
- Excellent written and verbal communication skills, with an ability to tailor messaging for B2B audiences
- Self-starter with a high level of initiative and ability to work independently
- Collaborative team player with strong interpersonal skills
- Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website
- Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
- Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
- Create email templates, content, and messaging that resonate with B2B audiences
- Build and maintain email lists, segmenting by industry, persona, and stage in the buyer journey
- Use tools like BuildWith to identify ideal prospects and manage a data cleansing team to identify prospects to fuel campaigns
- Test and optimize email campaigns for open rates, click-through rates, conversion rates, and other key metrics
- Collaborate with cross-functional teams, including content, design, sales, and product, to align email marketing with broader marketing strategies
Emotive.io offers tools for eCommerce businesses to enhance their revenue through SMS marketing, advertising, and first-party attribution software. The platform allows brands to engage in two-way SMS conversations, which can improve conversion rates, and includes a first-party pixel tool to track advertising effectiveness. Operating on a subscription model with a 14-day free trial, Emotive.io guarantees a 5x return on investment for its clients. The company also provides resources and training to support clients in their marketing efforts, emphasizing strong customer support throughout the process.
Company Stage
Series B
Total Funding
$103.2M
Headquarters
Los Angeles, California
Founded
2018
6 month growth
↑ 17%1 year growth
↑ 24%2 year growth
↓ -34%
Simplify's Take
What believers are saying
- The recent $50M Series B funding round, raising the company's valuation to $400M, indicates strong financial health and growth potential.
- The acquisition of Bloom Digital and the launch of Emotive Attribution expand their service offerings, making them a more comprehensive solution for eCommerce brands.
- High-profile hires like Matt Holmes and Darren Wright bring additional creative expertise and leadership, enhancing the company's market position.
What critics are saying
- The competitive digital marketing landscape requires continuous innovation to maintain differentiation and market share.
- Reliance on SMS marketing could be a vulnerability if consumer preferences shift away from text-based communication.
What makes Emotive unique
- Emotive.io's focus on two-way SMS conversations offers a unique edge in increasing conversion rates compared to traditional one-way marketing methods.
- The first-party pixel tool provides a significant advantage in tracking advertising effectiveness, especially post-iOS 14 changes, unlike many competitors who struggle with attribution.
- Their comprehensive customer support and training resources, including monthly calendars and segmentation strategies, set them apart in terms of client engagement and success.