Full-Time

B2B Email Marketer

Posted on 7/29/2024

Emotive

Emotive

51-200 employees

SMS marketing and advertising tools for eCommerce

Consulting
Consumer Software

Mid

Remote in USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Marketing
Requirements
  • 3+ years of experience in B2B email marketing, preferably in the software industry
  • Experience with email marketing platforms such as HubSpot, Marketo, or Pardot
  • Proven experience using SalesLoft or Outreach for email outreach and sales engagement
  • Strong analytical skills and experience with email campaign reporting and analysis
  • Excellent written and verbal communication skills, with an ability to tailor messaging for B2B audiences
  • Self-starter with a high level of initiative and ability to work independently
  • Collaborative team player with strong interpersonal skills
Responsibilities
  • Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website
  • Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
  • Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
  • Create email templates, content, and messaging that resonate with B2B audiences
  • Build and maintain email lists, segmenting by industry, persona, and stage in the buyer journey
  • Use tools like BuildWith to identify ideal prospects and manage a data cleansing team to identify prospects to fuel campaigns
  • Test and optimize email campaigns for open rates, click-through rates, conversion rates, and other key metrics
  • Collaborate with cross-functional teams, including content, design, sales, and product, to align email marketing with broader marketing strategies

Emotive.io offers tools for eCommerce businesses to enhance their revenue through SMS marketing, advertising, and first-party attribution software. The platform allows brands to engage in two-way SMS conversations, which can improve conversion rates, and includes a first-party pixel tool to track advertising effectiveness. Operating on a subscription model with a 14-day free trial, Emotive.io guarantees a 5x return on investment for its clients. The company also provides resources and training to support clients in their marketing efforts, emphasizing strong customer support throughout the process.

Company Stage

Series B

Total Funding

$56.6M

Headquarters

Los Angeles, California

Founded

2018

Growth & Insights
Headcount

6 month growth

2%

1 year growth

5%

2 year growth

-6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Emotive's acquisition of Bloom Digital enhances their omnichannel marketing capabilities.
  • The rise of AI-driven chatbots can enhance Emotive's conversational SMS platform.
  • Subscription-based business models are trending, benefiting Emotive's service model.

What critics are saying

  • Increased competition from platforms like Postscript and Attentive.
  • Potential backlash from privacy-conscious consumers due to first-party pixel tracking.
  • Economic downturns may challenge Emotive's high ROI promises.

What makes Emotive unique

  • Emotive offers a unique first-party attribution tool post-iOS 14 changes.
  • Their platform scales two-way SMS conversations, boosting conversion rates significantly.
  • Emotive's NLP capabilities provide personalized marketing solutions in fashion and fitness.

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