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Publicis Groupe

Runs advertising and digital transformation services

Trend Hacker

Brand & Creative MarketingPosted on Nov 5
Full-timeBogotá, Bogota, ColombiaNo salary listed

About the Job

Requirements

  • More than four years of experience in trend analysis, cultural intelligence, digital strategy, or similar roles within advertising and marketing agencies.
  • Intellectual curiosity.
  • Strategic thinking.
  • Innovative mindset.
  • Strong analytical skills.
  • Cultural awareness and market sensitivity.
  • Adaptability and flexibility.
  • Proactivity and initiative.
  • Opportunity identification skills.
  • Ability to connect data with human behavior.
  • Strong observation skills.
  • Passion for technology, culture, and digital trends.
  • Excellent communication skills.
  • Influencing and storytelling abilities.
  • Collaborative mindset.
  • Results-oriented approach.

Responsibilities

  • Analyze the potential impact and relevance of trends within brand communication strategies.
  • Generate actionable insights from data, audience behavior, and market trends.
  • Recommend effective ways to integrate trends into campaigns, content, and brand strategies.
  • Collaborate with creative, strategy, and content teams to develop innovative ideas and solutions.
  • Present reports, findings, and recommendations based on trend analysis.
  • Monitor the performance and effectiveness of implemented trend-driven initiatives.
  • Leverage social listening and digital analytics tools to identify market opportunities.
  • Ensure cultural relevance and authenticity across brand strategies and content.
  • Keep internal teams informed about significant shifts, movements, and emerging phenomena within the digital landscape.
  • Contribute to innovative proposals that strengthen brand positioning and audience engagement.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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