Marketing Manager
Amazon
Marketing Manager
Amazon
Sells products online and rents cloud computing
On September 20th 2017, Amazon.co.jp announced the launch of “Amazon Business”, a new marketplace to meet the procurement needs of businesses of every size – from small business to large multi-national organization, as well as institutional buyers like universities, schools and public offices. “Amazon Business” customers benefit from a range of business-tailored features such as Pay by Invoice, and reporting and analytics to gain visibility into how their business is spending. Business can take advantage of business-exclusive pricing and quantity discounts. All of this is added to the selection, convenience and value customers expect from Amazon.
We are looking for an experienced candidate to develop and lead marketing activities for B2B business. You will have responsibility for acquiring new customers to Amazon Business, activating the customers to purchase products at Amazon Business site, and making them adopt Amazon Business features for JP. This can be done by identifying and developing best channels, messages, and technical requirements with analyzing customer data. You will work closely with Amazon Business marketing managers, tech teams, vendors, and other internal teams in JP and other locales to make more customers explore Amazon Business and purchase products.
At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.
The ideal candidate will be results oriented and also have the ability to innovate and design processes to engage with our business customers. You will be expected to solve complex problems in an ambiguous and dynamic environment to make history in our brand-new Amazon organization.
Key job responsibilities
- Design customer acquisition, activation, feature-adoption processes that address the various customer segments including sole proprietors, small businesses, large enterprises, end-user and senior procurement executives, verticals such as education, health care, government, commercial, etc.
- Manage 3rd party display and search platform based on performance and enhance its performance with outside vendors.
- Proactively explore new effective online and offline marketing channels to be.
- Establish operational metrics and reporting to manage traffic, acquisition channels, account management performance.
- Analyze marketing metrics, identify growth drivers and problems, and act on improvement opportunities.
- Work closely with Amazon Business marketers form JP and other locales, tech teams, and other internal teams, and take actions to maximize impact of integrated cross-organization effort.
About the team
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- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Advanced level of Japanese (able to negotiate externally, able to make presentations to management team)
- Intermediate level of English (able to attend internal meetings, able to negotiate internally)
- Experience with marketing strategies in online and mobile channels
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience in B2B marketing tools
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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