Route to Market Manager

Job Description

本岗位负责承接全国Route to Market策略在华东大区的推进，并基于华东大区的市场状况制订合适的RTM策略，核心工作聚焦于写经销商管理、效率化、间接覆盖、数字化和新渠道新业务。
1，推进全国经销商发展策略在华东大区的落实，如城市布局、覆盖提升、价格管控、CRM、一物一码、散装数字化拓格等
2，提高经销商投资效率，如紫金人员投资、合同及返利，加强对间接覆盖人员的管理，提高共享业代的产出
3，评估经销商盈利状况，并制定行动计划以改善投资回报率

4，推动省区积极开拓新兴渠道的生意机会，如高校、交通、景区等AFH场景，制订新兴渠道售点覆盖标准，和配套的经销商政策、人员考核标准
4，监控与改善价格体系，如流货管理、异常订单管理、特殊产品出货管控
5，通过标准化工具（如SFA）和流程（如晨会、跟线辅导、目标制定），提升经销商和其团队的执行能力
6，与相关职能部门和各省区、小区保持良好的沟通

快消品行业背景，饮料行业优先

RTM工作经验3-5年，有城市经理级别销售经验优先

具备一线销售团队或经销商团队管理经验

承接过全国性RTM项目或参与过RTM样板城市建设

参与或独立开发过高铁、高校、景区、喜礼、团购等渠道客户

良好的逻辑思维、数据分析能力，擅长表达和跨部门协作

能够熟练使用EXCEL分析数据，使用PPT清晰表达

强烈的自驱力，以结果为导向，能够将项目分解落地

No Relocation support available

Business Unit Summary

Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularSales OperationsSales