Marketing Sales Specialist
This is the ideal role for a marketing professional who is looking to join a growing digital and radio business. As our Marketing Sales Specialist, you will be responsible for selling digital and radio campaigns across a wide range of digital products and radio stations! Marketing Specialist to work directly with VP of Sales, Digital Coordinator, Digital Team Leader, and Executive VP of radio stations.

Essential Duties and Responsibilities:

Account Management: Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations.
Going on in-field calls with prospective clients utilizing the sales process of creating digital and radio campaigns for prospective clients utilizing the Client Needs Analysis, Client Pitch Presentations to Closing of the Sale.
Ability to achieve revenue goals and expectations without hesitation.
Responsible for building and maintaining a billing book of business with guidance from VP of Sales.
Work directly with our Digital Coordinator in processing requests for proposals, insertion orders, sample spec ads and reporting. (for digital only)
Project Management: the ability to track timelines and due dates for deliverables, reviews, and approval for campaign launches.
Continuity with graphics team: Ensure all ads are being worked on and deadlines are being achieved so all schedules can run on time.
Maintain working knowledge of radio and digital products offered by the company through continuous training.
Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights. Adjust priority levels as appropriate.
Campaign Reports: At month end and/or the campaign ends, review performance reports for all digital and radio campaigns and present results to the client.
Client communication: Work directly with clients to ensure campaign execution and performance meet their standards.

Qualifications:

Organization and follow-through are critical skills for this position. Logical, process-oriented person, who is effective and strategically contributes to campaigns.
Strong work ethic, self-motivated and high achiever with a sales drive.
Professional demeanor; comfortable presenting to and interacting directly with clients.
Demonstrates the ability to successfully collaborate with various team environments with dynamic priorities and meeting deadlines.
Quick-witted, understanding and offering solutions regarding various responsibilities.
In-depth knowledge of performance marketing with special focus on radio and digital capabilities.
Self-motivated and strategic thinker with a bias towards action while also being a strong team player.
Ability to thrive under pressure and ability to work in a fast-paced environment; Comfort dealing with ambiguity.
Strong partnership and influencing skills.
Comfort working with Senior Management.
Ability to uncover new opportunities to acquire customers efficiently and on a scale through well-developed relationships with core channel partners and media agencies.
Bachelor's Degree in Communications/Marketing preferred and/or equivalent work experience.
Minimum experience working in sales: 1-3 years preferred.

About the company

Curtis Media Group operates radio stations and sells advertising campaigns to local and regional businesses across North Carolina. It pairs local music, news, sports and talk programming with digital marketing, helping clients reach listeners and online audiences through coordinated campaigns. Its services also include creative production, campaign planning and sponsored community events such as festivals and concerts. The company connects advertisers with specific local markets while its publishing and sports websites offer additional ways to reach fans and readers. The group was founded in 1968 and is headquartered in Raleigh, North Carolina.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Raleigh, NC

Founded

1968

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Simplify's Take

What believers are saying

Engineering offers a learning route: its assistant broadcast engineer opening includes on-the-job instruction for the right candidate.
Benefits include practical access: its careers site lists telehealth, health savings accounts and flexible spending accounts.
WQDR talent gets creative latitude: its co-host posting promises freedom and support to make locally focused radio.

What critics are saying

Sales carries measurable targets: the advertised account executive role requires building a business portfolio and tracking revenue against annual goals.
Some engineering work is hands-on: the assistant role requires soldering, repair techniques and knowledge of studio construction.
On-air entry has an experience threshold: WQDR requires at least three years of full-time radio experience for co-host applicants.

What makes Curtis Media Group unique

Distribution extends beyond owned stations: its NCN network supplies news, weather and sports to more than 80 affiliates.
Agriculture has a dedicated outlet: its Southern Farm Network delivers news and information specifically to the farming community.
Ownership stays concentrated: the group describes its radio broadcasting business as being held by a single shareholder.

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Curtis Media Group

Marketing Sales Specialist