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Full-Time

Senior Vice President

Food & Beverage

Confirmed live in the last 24 hours

5wpr

5wpr

201-500 employees

Public relations and communication strategies

Government & Public Sector
Consumer Goods

Compensation Overview

$200k - $230kAnnually

Expert

New York, NY, USA

Category
PR & Communications
Growth & Marketing
Requirements
  • 12+ years of experience, with at least half in an agency setting
  • Passion and knowledge of the Food & Beverage industry
  • Strong writer of client programs and strategic documents
  • Deep knowledge and expertise in the Consumer, Food & Beverage sector
  • Ability to maintain and expand successful relationships with existing clients and aggressively pursue and convert new business leads into clients
  • Proven experience motivating and growing a team
  • Proven ability to deliver exceptional communications programs and delivering on set targets
  • Strong communication, leadership/supervisory skills and the ability to multi-task
Responsibilities
  • Lead the relationship with senior level clients and act as the recognized source of expertise and counsel in key client relationships, understanding all aspects of the business and future offerings
  • Provide leadership to grow the agency's visibility and reputation through development of new business initiatives
  • Demonstrate ownership of accounts, within the Consumer, Food & Beverage sector, and develop results-oriented, creative and innovative strategic plans
  • Provide top-tier strategic counsel, and maintain responsibility for setting a standard of excellent and consistent quality work
  • Assist and problem solve with account team members on day-to-day issues
  • Ensure high standard of client service and provide outstanding strategic and analytical counsel to clients and account team members on day-to-day issues
  • Lead account management functions, including financial management, client plans and presentations and overall client satisfaction
  • Drive quality and effectiveness of existing business and consistently and organically sell new business ideas and develop ideas to expand programs, resulting in superior client product and increase in agency revenues
  • Coach, mentor and motivate junior staff

5W Public Relations (5WPR) specializes in creating effective communication strategies for a variety of clients across different industries, including technology, consumer products, health and wellness, and lifestyle. The firm offers a range of services such as corporate communications, digital and social media management, crisis communications, event marketing, and online reputation management. 5WPR works with a diverse clientele, from large corporations like SAP National Security Services to emerging tech startups and consumer brands. What sets 5WPR apart from its competitors is its focus on crafting impactful ideas and implementing strategic plans that yield measurable results. The company's goal is to enhance clients' public image, manage their reputation, and help them achieve their business objectives through specialized PR services.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2003

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
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Simplify's Take

What believers are saying

  • 5WPR's consistent recognition and awards, such as the Gold Stevie® Award, highlight its industry leadership and innovative capabilities.
  • The firm's strategic acquisitions and the launch of The HOW Agency expand its service offerings and client base, providing growth opportunities.
  • Working with high-profile clients like SAP NS2 and Sezzle offers employees exposure to significant and impactful projects.

What critics are saying

  • The competitive nature of the PR industry requires continuous innovation to maintain market position.
  • High turnover in key management positions, such as the recent departure of co-CEO Dara Busch, could lead to strategic instability.

What makes 5wpr unique

  • 5WPR's ability to serve a diverse range of industries, from technology to consumer products, sets it apart from more specialized PR firms.
  • Their comprehensive service offerings, including crisis communications and online reputation management, provide a one-stop solution for clients.
  • Recognition as a top PR firm in multiple categories by industry publications like O'Dwyer's and PRovoke Media underscores their market leadership.