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Foxelli Group

Builds online brands for hobbies and everyday life

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time€2k - €2.8k

About the Job

Requirements

  • Experience as a Marketing Manager or full-stack marketer in e-commerce.
  • Hands-on experience building with AI tools, including vibe coding and workflow automations.
  • Deep understanding of digital marketing and performance marketing.
  • Ability to write clear, persuasive copy.
  • Knowledge of conversion rate optimization and website optimization.
  • Ability to analyze data to understand what drives sales.
  • Ability to manage projects and organize work.
  • Experience working with designers and developers.
  • Ability to manage time and work remotely.
  • Ability to conduct customer research.

Responsibilities

  • Build and run marketing strategies that support business goals.
  • Research customers and market trends to identify growth opportunities.
  • Analyze performance and use data to determine next steps.
  • Develop ideas to scale funnels and campaigns.
  • Manage marketing projects from ideation through launch and improvement.
  • Write copy for ads, landing pages and funnels.
  • Review design work and provide feedback to maintain brand alignment and improve conversion.
  • Guide creation and optimization of ad creatives with the design team.
  • Quality-assure landing pages for user experience, flow and functionality.
  • Run A/B tests to improve conversion rates.
  • Work with developers to implement website updates and improvements.
  • Coordinate marketing, design and development teams; create briefs and track project progress while keeping stakeholders informed.
  • Collect and analyze customer feedback and data; identify customer pain points and opportunities for improvement.
  • Use customer insights to scale sales and improve acquisition.
  • Use GPT, image and video generators, and automation platforms to accelerate work and run more experiments.

Desired Qualifications

  • Experience using marketing automation tools.
  • Familiarity with heatmaps, ad managers and analytics tools.
  • Interest in continuously experimenting, testing and improving marketing activity.

About the Company

Foxelli Group

Builds online brands for hobbies and everyday life

Foxelli Group builds and runs online consumer brands for people interested in crafts, self-care and outdoor activities. Its portfolio includes Mindful Souls, which sells spiritual and self-care products, Mrs. Quilty for quilting supplies, and Foxelli Outdoor Gear for hiking and camping equipment. The brands sell directly through their own storefronts, with recurring product boxes alongside individual purchases. Foxelli develops products and runs the marketing, customer support and online sales work behind these businesses, using customer feedback to guide improvements. The group has operating roots in a venture started in 2013 and is headquartered in Amsterdam, Netherlands.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Amsterdam, Netherlands
Founded
2013

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