Full-Time

GTM Senior Analyst

Posted on 2/19/2025

Rokt

Rokt

501-1,000 employees

Ecommerce platform optimizing checkout experiences

Consumer Software
Fintech

Compensation Overview

$148k - $170kAnnually

+ Equity Grants

Senior

New York, NY, USA

Teams are in the office 4 days per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Data Analysis

You match the following Rokt's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s degree in Business, Analytics, Data Science, or a related field.
  • 5+ years of experience in analytics, performance advertising, or ecommerce consulting.
  • Proficiency in data analytics tools (e.g., SQL, Tableau).
  • Strong understanding of digital marketing metrics and ecommerce funnels.
  • Exceptional communication and presentation skills.
Responsibilities
  • Provide strategic guidance directly to clients by conducting independent, proactive and comprehensive data analysis using various languages and analytics platforms (e.g., SQL, Tableau).
  • Analyze performance and transactional data to uncover insights, identify trends, and provide actionable recommendations that enhance client KPIs and contribute to client growth.
  • Proactively manage your time and prioritize projects based on the business impact and client outcomes.
  • Work autonomously to unlock significant value for clients, demonstrating initiative and resourcefulness in delivering insights that drive measurable outcomes.
  • Develop expertise in specific industry verticals you work in, becoming a trusted partner to clients and internal teams for insights, strategies, and best practices within those sectors.
  • Work with internal teams (product, engineering, sales) to enhance the client experience and drive performance by applying insights across products, tools, and analytics.
  • Build strong relationships with client analysts and stakeholders by presenting insights effectively, ensuring clarity and fostering collaborative decision-making.

Rokt enhances the online shopping experience by optimizing the checkout process for ecommerce businesses. Its platform allows companies to display relevant payment options and premium offers at the final stage of a customer's purchase, which helps increase the average order value and create new revenue streams. Rokt stands out from competitors by focusing specifically on the checkout phase, ensuring that customers receive attractive deals that improve their shopping experience. The goal of Rokt is to help businesses maximize their profits from each customer while also providing a satisfying shopping experience.

Company Size

501-1,000

Company Stage

Series E

Total Funding

$473.8M

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Rokt's merger with mParticle enhances real-time relevance in ecommerce and advertising.
  • The company's partnerships with Best Buy and Ulta Beauty expand its retail media network.
  • Rokt's focus on AI-driven personalization aligns with growing ecommerce trends.

What critics are saying

  • Integration challenges from the mParticle merger may disrupt operations and customer service.
  • Rokt's upcoming IPO could increase scrutiny and pressure from investors.
  • Reliance on major brand partnerships poses risks if expectations aren't met or partnerships end.

What makes Rokt unique

  • Rokt optimizes the checkout experience to increase average order value for businesses.
  • The company leverages a closed marketplace of premium brands for internal initiatives.
  • Rokt's platform offers relevant payment providers and premium offers during checkout.

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Benefits

401(k) Company Match

Company Equity

Wellness Program

Flexible Work Hours

Unlimited Paid Time Off

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

1%
mParticle
Jan 18th, 2025
Rokt and mParticle Merge to Redefine Real-Time Relevance

mParticle is thrilled to announce a strategic merger with Rokt, a global leader in ecommerce, to create an unparalleled offering that unlocks real-time relevance across ecommerce, advertising, and customer experience. Learn more today!

The Manila Times
Jan 16th, 2025
Rokt and mParticle Merge to Redefine Real-Time Relevance

NEW YORK, Jan. 16, 2025 /PRNewswire/ - Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most, today announced a US$300 million investment in mParticle, a leading customer data platform (CDP), to create an unparalleled offering to unlock real-time relevance across ecommerce, advertising and customer experience.

Money Compass
Jan 16th, 2025
Rokt Announces Secondary Transaction, Increasing Valuation to US$3.5 Billion, and Appointment of Anita Sands to the Board of Directors

Rokt is also delighted to announce Anita Sands, Ph.D., is joining Rokt's Board of Directors.

CEOWORLD
Jan 7th, 2025
Serial Entrepreneur Bruce Buchanan is Scaling Ecommerce Technology Company Rokt to the Next Level

While continuing to drive the firm's rapid growth, Bruce Buchanan is preparing to complete Rokt's initial public offering (or IPO).

FashionUnited
Jan 3rd, 2025
Rokt appoints chief financial officer and chief product development officer

Jacqueline Purcell, who has worked with Rokt in a consultant capacity as interim COO since 2022, has been appointed as chief financial officer, while former Google and Amazon executive Claire Southey, who has served as Rokt's senior vice president of engineering at its Syndey officer since May 2024, has been named chief product development officer.