Product Marketing Manager

Growth, Hybrid

Posted on 4/30/2024



501-1,000 employees

All-in-one small business management tools

Mid, Senior

Toronto, ON, Canada

Required Skills
Market Research
  • 4-6 years of experience in SaaS marketing and 1-3 years in product marketing or relevant role
  • Experience doing qualitative and quantitative customer and market research, defining and acting on segmentation
  • Must be excellent at written communication, copywriting, and creative development
  • Deep customer empathy; SMB experience or marketing for SMBs experience a plus
  • Experience working closely with and influencing product and marketing teams
  • Excellent project management skills and experience building go-to-market plans
  • Analytical mindset and comfort using data to diagnose and inform choices
  • Thrive in a startup environment: ability to prioritize, adapt, test, and learn
  • Be curious, detail-oriented, and a problem-solver
  • Ability to work well cross-functionally
  • Work deeply with Product and Marketing teams to build the right experiences to acquire different customer segments
  • Partner closely with teams who work on the early lifecycle of the customer to get customers to start using Homebase
  • Spearhead our biggest marketing moments through integrated campaigns 2x / year and help create this muscle for Homebase
  • Work closely with the Brand Design team to translate our (new!) brand and messaging across marketing channels & touchpoints
  • Build, validate, and improve product messaging, case studies, and proof-points in service of marketing campaigns - while bringing insights from the competitive landscape
  • Build scalable, repeatable GTM motions for partner services or experiences

Homebase provides an all-in-one solution for small businesses, offering employee scheduling, time clocks, payroll, team communication, and hiring tools. The platform integrates with top payroll and POS providers and is designed to automate business processes, accessible on various devices and offering live support from HR experts.

Company Stage

Series D

Total Funding



San Francisco, California



Growth & Insights

6 month growth


1 year growth


2 year growth



Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities