Victorian Senior Care

Runs senior living communities in North Carolina

Intake and Admissions Coordinator

Marketing Generalist & ManagementPosted on Nov 13

Part-timeAsheboro, NC, USANo salary listedIn-person

About the Job

Requirements

A high school diploma or GED is required; some college is preferred.
Proven skills in sales, written and verbal communication, organization, and evaluation are required.
Ability and willingness to perform cold calls and telephone sales calls are required.
Good computer skills, especially working in spreadsheets, are required.
A two-step tuberculin skin test is required, with the first test before hire and the second within two weeks of the first test.
No substantiated findings on the North Carolina Personnel Registry or Health Care Program are permitted.
Clear SBI and DMV records must be maintained during employment.
A valid North Carolina driver's license is required.
At least eight years of driving experience is required by the company's liability insurance carrier.

Responsibilities

Develop and oversee marketing plans, public relations programs, and promotional tools needed to operate the community and maintain community census.
Establish models, generate and conduct tours, and convert leads to tours.
Follow up with generated leads in person, by telephone, and by mail, and convert leads to tours.
Document weekly leads, tours, and move-ins, and report the information to the ED/Administrator at the community and corporate office.
Track the success of lead-generation sources, follow-ups, and move-ins.
Set and track daily callback goals for prospective residents, influential contacts, and others interested in the facility.
Conduct pre-admission assessments as part of the admission process.
Admit move-ins and follow up with satisfaction surveys.
Develop and procure business cards, letterhead, and marketing materials, and monitor inventory to ensure adequate supply.
Develop and maintain a referral list and make calls on referrals.
Maintain and update the marketing plan.
Conduct marketing focus groups with the community, residents, and family members.
Select and procure public-relations materials, monitor inventory to ensure adequate supply, and evaluate effectiveness in generating leads.
Conduct community seminars on assisted living.
Facilitate community use of appropriate areas.
Assist with website development and follow up on leads generated by the website.
Research and stay current with industry trends.
Develop and oversee a guest-relations program with staff.
Perform other duties as required by circumstances.
Help maintain each resident's self-respect, personal dignity, and physical safety.
Know and apply the home's accident, fire safety, OSHA, and emergency procedures.
Know the Adult Care Home Residents' Bill of Rights and assist residents in exercising these rights.
Ensure careful treatment of Adult Care Home equipment and proper use of supplies.
Read and adhere to all Adult Care Home and employee policies.
Participate in job-related continuing education as required by the ED/Administrator.

Overview

Develop and oversee marketing plan, public relations' programs and all promotional tools required to successfully operate Victorian Senior Care and to maintain community census.

Responsibilities

Establish models, generate and conduct tours; convert leads to tours.

Follow up generated leads in person, by telephone and by mail; convert to tours.

Document number of leads, tours and move-ins on a weekly basis; report to ED/Administrator at community and corporate office.

Track success of lead generation sources, follow-ups and move-ins.

Set and track goals for daily call backs to prospective residents, influential contacts and others with interest in the facility.

Conduct pre-admission assessment as part of admission process.

Admit move-ins and follow up on them with satisfaction surveys.

Develop and procure business cards, letterhead and all marketing materials; monitor inventory to ensure adequate supply.

Develop and maintain a referral list and make calls on referrals.

Maintain and update marketing plan.

Conduct marketing focus groups with community, residents and family members.

Select and procure public relations' material and monitor inventory to insure adequate supply; evaluate its effectiveness in generating leads.

Conduct seminars for the community on Assisted Living.

Facilitate community use of appropriate areas.

Assist with website development and follow up leads generated by website.

Research and stay current with industry trends.

Develop and oversee guest-relations program with staff.

Perform other duties as required by circumstances.

Help maintain the self-respect, personal dignity and physical safety of each resident.

Be familiar with and able to apply all the home's accident, fire safety, OSHA and emergency procedures.

Be familiar with the Adult Care Home Residents' Bill of Rights and assist residents with exercising these rights.

Assure careful treatment of Adult Care Home equipment and utilization of supplies.

Be responsible for reading and adhering to all Adult Care Home and employee policies.

Participate in job-related continuing education as required by ED/Administrator.

Qualifications

Must have a High School Diploma or GED; however, some college is preferred.

Must possess proven skills in sales, written and verbal communication, organization and evaluation.

Must have the ability and willingness to perform cold calls and telephone sales calls.

Must possess good computer skills with emphasis on working in spreadsheets.

Must be goal oriented and competitive.

Must secure two-step tuberculin skin test (first test prior to hire and second test within two weeks of first test).

Must have no substantiated findings on the NC Personnel Registry or Health Care Program.

Must have clear SBI and DMV records and maintain this status during period of employment.

Must have a valid NC Driver's License.

Must have had at least 8 years of driving experience, as this is a requirement of company's liability insurance carrier.

About the Company

Victorian Senior Care

Runs senior living communities in North Carolina

Victorian Senior Care runs senior living communities in North Carolina for older adults who need daily assistance or want support in a residential setting. Its communities span independent living, assisted living, memory care and short respite stays for families who need temporary help with caregiving. Residents receive meals, housekeeping and transportation alongside personal care, with staff coordinating individual plans with outside medical professionals. The business charges for accommodation and care, while its communities support residents with tasks such as bathing, dressing and managing medication. Founded in 1958, Victorian Senior Care has its corporate office in Randleman, North Carolina.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Randleman, NC
Founded: 1958

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