Growth and Marketing Lead
Raydar
Growth and Marketing Lead
Raydar
AI-powered recruiting agency for tech roles
Raydar · San Francisco, United States · Full-time · Posted 2026-10-05
Salary: USD 100,000–200,000
Workplace: on_site
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead brand, content and demand generation as the first dedicated marketing hire, partnering closely with the founders and the go-to-market team. The work blends creative campaign ideas with analytical, test-and-learn practices to build an inbound engine from the ground up.
What you'll do
- Define the brand story and positioning across every channel for a technical buyer audience.
- Produce a steady flow of written and visual content for engineers and founders, from in-depth articles to customer stories.
- Drive organic discoverability through SEO, generative engine optimization and newer AI-driven distribution channels.
- Plan and run creative, unconventional campaigns that build awareness in the market.
- Build the inbound pipeline and test a range of acquisition channels, measuring results and refining the approach.
- Own product marketing and launches, including competitive positioning and sales enablement materials for the founders and sales development reps.
- Develop relationships in the wider industry through in-person gatherings and joint marketing partnerships.
What we're looking for
- 3+ years of marketing or growth experience in a startup, supported by a portfolio of hands-on work.
- Examples of unconventional or guerrilla campaigns that delivered real results.
- Experience with SEO and generative engine optimization, with a record of improving organic reach.
- Strong writing and storytelling that resonates with technical audiences.
- A data-driven approach, including campaign tracking, reporting and iteration.
- Familiarity with product-led growth marketing, its metrics and supporting systems.
- High agency and comfort building programs from scratch with minimal direction.
- Willingness to work an in-office schedule of 9am to 7pm, five days per week.
Bonus points
- Prior marketing or growth work at a software company serving technical users.
- Experience developing customer stories or technical content with large business customers.
- Experience running community programs or industry events.
- Familiarity with the conversational AI space.
Compensation and benefits
- Base salary: USD 100,000 to 200,000 per year
- Equity
Location and work model
- San Francisco, California, United States
- On-site, 5 days per week in office
- Full-time
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Raydar is an AI-powered talent acquisition firm that serves tech-focused organizations on a contingency basis, charging client companies only after a successful hire. It uses proprietary AI to identify a large pool of candidates and conducts a short 15-minute AI-driven interview (recorded and transcribed) before human recruiters review materials, provide interview prep, and assist with offers and negotiations. What sets it apart is the blend of automated sourcing and screening with hands-on human oversight and tailored client support. Its goal is to help organizations hire more efficiently by speeding up sourcing while maintaining thorough evaluation and negotiation assistance.
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