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Lloyds Bank

Retail and commercial banking services

Content Designer

Content Design & StrategyConfirmed live in the last 24 hours
Full-timeLondon, UK

About the Job

Requirements

  • Experience in content design, UX writing, or a similar user-centred role.
  • Strong writing skills and the ability to learn complex subjects quickly and explain them simply.
  • Experience designing content for digital products and services.
  • Experience using evidence to make and challenge content decisions.
  • Experience working in multidisciplinary product teams.
  • Experience taking work from discovery through prototyping, testing, and delivery.
  • Experience using research and testing to improve content.
  • Confidence working in Figma.
  • A strong understanding of accessibility and inclusive design.
  • The ability to understand end-to-end journeys while paying attention to individual interactions.
  • Confidence identifying when a content problem points to a wider experience problem.

Responsibilities

  • Shape information architecture, content hierarchy, page structures, interactions, and calls to action.
  • Make complex financial products, processes, and requirements easier to understand and act on.
  • Decide what people need to know, when they need it, and what will help them move forward.
  • Create and test content using research, usability testing, analytics, and experimentation.
  • Work directly with Product Designers in Figma to design content and interactions together.
  • Work with Research, Product, Engineering, legal, risk, and business specialists to solve customer problems.
  • Use AI to synthesise research, find existing content, and identify complexity, inconsistency, and duplication.
  • Use AI to generate, prototype, and test different content approaches earlier.
  • Create reusable prompts, workflows, agents, and patterns that reduce repetitive work and help teams learn earlier.
  • Critically review AI-generated content for accuracy, accessibility, tone, usefulness, and customer understanding.

Desired Qualifications

  • Experiment with generative AI in content or design work.
  • Show how AI has improved work.
  • Critically review AI-generated content.
  • Understand the importance of accuracy, evidence, accessibility, and human oversight when using AI.
  • Be curious about how designers and AI could work together differently.
  • Experience in financial services, lending, fintech, or another regulated environment.
  • Experience with complex application, eligibility, decisioning, or servicing journeys.
  • Experience with customer and colleague experiences.
  • Experience with design systems and reusable content patterns.
  • Experience with conversational or AI-enabled experiences.
  • Experience with reusable AI workflows or agents.

About the Company

Lloyds Bank

Retail and commercial banking services

Lloyds Bank is a major UK financial institution that provides a wide range of banking and financial services for personal and commercial customers. It serves individuals with current and savings accounts, mortgages, loans, credit cards, and investment products, and helps businesses with business loans, commercial mortgages, and other financial solutions. The bank earns most of its money from net interest income, the gap between interest on loans and deposits, and also collects fees for services such as overdrafts, international payments, and wealth management. Compared with competitors, it combines a large, established retail and commercial banking footprint in the UK with diversified income streams and a broad product set that supports both individuals and businesses. Its goal is to reliably deliver everyday banking, lending, and financial services to UK customers while maintaining profitability and supporting the needs of UK households and businesses.

Company size
5,001-10,000
Company stage
IPO
Headquarters
London, United Kingdom
Founded
1765

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