Hyve Group Ltd

Runs multichannel industry events and platforms

Campaign Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeLondon, UKNo salary listed

About the Job

Requirements

Significant experience in marketing automation, including proven experience in a leadership or management role.
Expert-level knowledge of marketing automation platforms such as HubSpot, Marketo, or Pardot, and CRM systems such as Salesforce.
Proven ability to develop and execute complex, data-driven campaign strategies.
Strong leadership and team management skills, including experience mentoring and developing junior staff.
Advanced analytical skills and the ability to translate data into actionable insights and strategies.
Project management skills and the ability to manage multiple priorities and stakeholders.
In-depth knowledge of email marketing best practices, deliverability, and compliance regulations, and use of artificial intelligence tools to enhance campaign performance.

Responsibilities

Develop and own the marketing automation campaign strategy for assigned shows, aligning it with business objectives and applying best practices from across the NNG division.
Lead the design and execution of integrated, multi-channel campaigns that drive engagement and conversions.
Oversee segmentation, targeting, and personalization strategies to maximize campaign performance.
Manage and mentor campaign executives, fostering their growth and skill development.
Assign projects, set priorities, and ensure timely delivery of campaigns and initiatives.
Collaborate with content, design, and sales teams to create a cohesive campaign strategy.
Support complex automation programmes and coach and develop Campaign Executive(s).
Establish campaign key performance indicators and benchmarks, regularly review performance, and make data-driven improvements.
Create detailed reports and dashboards for senior leadership, showcasing campaign return on investment and insights.
Oversee A/B testing strategies to optimize messaging, workflows, and conversions for assigned shows within the wider framework set by the Head of Campaigns.
Optimize and recommend artificial intelligence tools to improve customer campaign performance and effectiveness.
Ensure campaigns comply with the General Data Protection Regulation, the California Consumer Privacy Act, and other relevant regulations.
Define and enforce best practices for data management, email marketing, and automation workflows.
Work closely with sales teams to optimize lead scoring, routing, and follow-up processes.
Partner with data teams to refine audience segmentation and enhance reporting capabilities.

Desired Qualifications

Experience in business-to-business marketing, events, or software-as-a-service industries.
Certification in marketing automation platforms, such as HubSpot Marketing Software or Marketo Certified Expert.
Familiarity with SQL, HTML/CSS, or other technical skills to customize campaigns.
Knowledge of artificial intelligence and machine learning tools to enhance campaign automation.

About Hyve

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

About you

As a Campaign Manager, you will take responsibility with the creation, planning and delivery of outbound digital marketing campaigns across several brands, using marketing automation tools to optimise engagement and conversion with would-be visitors, delegates and exhibitors. This role supports specific partnership objectives and run-in collaboration with overarching goals of the individual events.

You’ll ensure we work towards a growth mindset, continuously testing and learning how best to engage with our customers. You should have a natural curiosity and desire to learn and continuously improve. Working with your colleagues across the events teams, you should identify opportunities to work more efficiently.

Key Responsibilities

Team Management:

Develop and own the marketing automation campaign strategy for the shows you work on, ensuring alignment with business objectives and using best practice from across the NNG division.
Lead the design and execution of integrated, multi-channel campaigns that drive engagement and conversions.
Oversee segmentation, targeting, and personalization strategies to maximize campaign performance.
Manage and mentor the campaign executives, fostering growth and skill development.
Assign projects, set priorities, and ensure the timely delivery of campaigns and initiatives.
Collaborate with content, design, and sales teams to create a cohesive campaign strategy.
Support on complex automation programmes.Coach and develop Campaign Executive(s)

Performance Monitoring & Reporting:

Establish KPIs and benchmarks for campaigns, regularly reviewing performance and making data-driven improvements.
Create detailed reports and dashboards for senior leadership,showcasingcampaign ROI and insights.
Oversee A/B testing strategies tooptimizemessaging, workflows, and conversionsfor your shows as part of the wider framework setby theHead ofCampaigns.
Optimise and recommend AI tools to improveperformance and effectiveness of customer campaigns.

Compliance & Best Practices:

Ensure campaignscomply withGDPR, CCPA, and other relevant regulations.
Define and enforce best practices for data management, email marketing, and automation workflows.

Cross-Functional Collaboration:

Work closely with sales teams to optimize lead scoring, routing, and follow-up processes.
Partner with data teams to refine audience segmentation and enhance reporting capabilities.

Skills & Qualifications

Essential:

Significant experience in marketing automation, with proven experience in a leadership or management role.
Expert-level knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
Proven ability to develop and execute complex, data-driven campaign strategies.
Strong leadership and team management skills with experience mentoring and developing junior staff.
Advanced analytical skills, with the ability to translate data into actionable insights and strategies.
Exceptional project management skills, with the ability to manage multiple priorities and stakeholders.
In-depth knowledge of email marketing best practices, deliverability, and compliance regulationsanduse of AI tools for enhancing campaign performance.

Desirable:

Experience in B2B marketing, events, or SaaS industries.
Certification in marketing automation platforms (e.g., HubSpot Marketing Software, Marketo Certified Expert).
Familiarity with SQL, HTML/CSS, or other technical skills to customize campaigns.
Knowledge of AI and machine learning tools to enhance campaign automation.

About the Company

Hyve Group Ltd

Runs multichannel industry events and platforms

Hyve Group powers global industry communities by running events and building online platforms that connect ecosystems. Its core products are in-person events, digital platforms, and facilitated meetings that bring together different players in an industry to share knowledge, network, and collaborate. These offerings work by linking live experiences with online tools and structured, productive meetings, so attendees can access content, connections, and collaboration across channels. Hyve differentiates itself by delivering an integrated omnichannel approach that binds communities through both live events and digital platforms, rather than focusing on a single format, enabling continuous engagement across an industry. The company’s goal is to help individuals flourish, enable companies to grow, and let communities thrive so industries can pioneer and the world moves forward.

Company size: 1,001-5,000
Company stage: Acquired
Total funding: Not listed
Headquarters: London, United Kingdom
Founded: 1991

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