Director of Business Development

Description

At Illuminus, our work is grounded in faith and guided by a deep commitment to dignity, vibrance, and love for older adults and the families who place their trust in us. As a not-for-profit senior living management company, we exist to strengthen communities by providing operational expertise, financial stewardship, and—above all—exceptional, compassionate care.

We are seeking a Director of Business Development who shares this mission and is ready to lead with both expertise and empathy. This is a hybrid, Director-level leadership role supporting our skilled nursing communities within the Milwaukee area.  

The Director of Business Development is responsible for creating demand and generating qualified leads for Illuminus. This role develops referral relationships, expands Illuminus' presence in the communities we serve, identifies new business opportunities, and partners with Directors of Sales to convert opportunities into new residents. 

Compensation $100,000 - $135,000 salaried depending on experience, including base salary and commission.   

Essential Job Functions

• Develop and execute a strategic business development plan focused on generating qualified leads and supporting occupancy growth.
• Build and maintain relationships with professional referral sources including hospitals, health systems, skilled nursing and rehabilitation providers, physicians, home health, hospice, home care, ADRCs, senior centers, aging-life professionals, attorneys, financial advisors, faith communities and other senior-serving organizations.
• Identify and develop new referral sources, business partnerships, sponsorships and community relationships.
• Build awareness, visibility and preference for Illuminus throughout assigned markets.
• Use professional selling and prospecting skills to turn relationships and market activity into qualified leads.
• Represent Illuminus at community events, professional organizations, conferences, networking opportunities and educational programs.
• Educate referral sources and community partners on Illuminus services, communities and senior living options.
• Develop and support referral-development and direct prospect-generation activities and events.
• Maintain accurate referral-source, lead and business development activity in the CRM and use data to prioritize activity and measure results.
• Maintain knowledge of competitors, market dynamics, referral patterns, industry trends and unmet needs to identify growth opportunities.
• Partner closely with Directors of Sales to qualify opportunities, facilitate warm handoffs and support prospects through the sales process when appropriate.
• Collaborate with Marketing, Operations and community leadership to align business development efforts with market and occupancy needs.
• Performs other similar duties, as needed.

Requirements

• Demonstrated ability to build relationships and develop new business.
• Strong prospecting, networking and professional selling skills with a hunter mentality.
• Proven ability to turn business development activity into qualified leads and measurable results.
• Self-directed, highly motivated and comfortable spending significant time developing relationships in the market.
• Strong interpersonal, communication and presentation skills.
• Ability to exercise independent judgment, prioritize opportunities and adapt to changing market needs.
• Collaborative approach with the ability to work across multiple communities and departments.
• Ability to maintain confidentiality and represent Illuminus professionally.
• Proficiency with CRM systems, Microsoft Office and related business technology.
• Local travel required.

Experience and Training

• Bachelor's degree in Business Administration, Marketing, Healthcare Management or related field, or equivalent experience.
• Five years of business development, sales or related experience; senior living, healthcare or a related industry preferred. 

Benefits

• FREE Direct Primary Care (DPC) for employees enrolled in our health plan—no copays for primary care visits and personalized access to your provider
• Low-cost health insurance through our self-funded health plan designed to keep more money in your paycheck.
• Dental, Vision, Life and Disability Insurance
• Flexible Spending Account (FSA)
• 401(k) Retirement Plan with a company match of 100% of first 3% and 50% match of secondary 2%
• Tuition Reimbursement
• Paid Time Off
• Mission-driven culture where you can make a meaningful difference every day

Illuminus is a faith-based, not-for-profit senior living management company dedicated to serving older adults and families throughout the Midwest with skill and compassion. We own or manage over a dozen communities in Wisconsin and beyond, offering independent senior housing, assisted living and memory care, skilled nursing and rehabilitation, low-income senior housing, home health and hospice services via Commonheart, and management support and consulting.

The people of Illuminus are not just our colleagues, our employees, our residents—they are our parents, our grandparents, our partners, ourselves. We serve others with gratitude, dignity, hope and purpose. We believe that the right care can and will transform us all.

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