Digital and Media Lead

Job Title: Digital & Media Lead

Location: Mumbai

About Opella

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people' s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.Headquartered in France, Opella is the proud maker of many of the world' s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

Main Responsibilities

1. Integrated Media Strategy & Planning

Own the end-to-end media strategy, planning and effectiveness agenda across the brand portfolio.

Lead integrated media planning across TV, digital video, social, search, programmatic, OOH, print, radio, influencers and other emerging channels.

Translate brand strategy, consumer insights and business priorities into clear audience, reach, frequency, channel mix and investment choices.

Partner with Brand teams to define the optimal balance between brand building and performance, and between offline and online media.

Lead annual and campaign-level media planning, ensuring investments are aligned to brand objectives and growth opportunities.

Stay ahead of changes in the Indian media ecosystem and identify opportunities to test, learn and scale new channels and approaches.

2. Media Effectiveness, Measurement & ROI

Establish clear objectives, KPIs and measurement frameworks for media investments.

Drive rigorous campaign evaluation, cross-media measurement and ongoing optimisation.

Build stronger understanding of incremental reach, media efficiency, brand impact and business outcomes, moving beyond platform-level metrics alone.

Champion the appropriate use of media mix modelling, attribution, brand lift studies and experimentation to strengthen investment decisions.

Build a strong test-learn-scale culture, ensuring learnings are systematically applied to future media plans.

3. Digital & Performance Marketing

Lead digital media strategy across online video, paid social, programmatic, search and performance marketing.

Drive brand discoverability through SEO, SEM, content and social media.

Ensure digital is integrated into the overall consumer and media journey rather than planned as a standalone channel.

Drive continuous optimisation against agreed brand, consumer and performance KPIs.

Partner with Brand teams to develop digital-first creative and content appropriate for different platforms and audiences.

4. Social, Content & Owned Digital Ecosystem

Shape the strategic approach to social media and digital content, ensuring brands are relevant to consumers and culture.

Support Brand teams in developing platform-relevant digital assets and content.

Lead the evolution and optimisation of brand websites and owned digital consumer experiences.

Drive greater effectiveness and discoverability across owned digital assets.

5. Data, Technology & AI

Champion the use of data and analytics to improve audience understanding, media planning and marketing effectiveness.

Explore the application of AI and emerging MarTech across media planning, content, creative optimisation, personalisation and marketing productivity.

Evaluate emerging platforms, technologies and consumer behaviours, recommending opportunities for adoption and experimentation.

Help strengthen digital and media capability across the wider Marketing organisation.

6. Agency & Partner Leadership

Lead relationships with media, digital, performance and specialist agency partners.

Set high standards for strategy, planning, buying, measurement, innovation and accountability.

Develop strong internal expertise to constructively challenge agency recommendations and continuously improve the quality of media investment decisions.

Build productive relationships with media owners, platforms, technology partners and other ecosystem players to bring new thinking and opportunities into the organisation.

About You

We are looking for a modern media and digital marketer who combines deep media expertise with strong consumer, brand and commercial judgement.

Experience

• 8–12 years of relevant experience across media, digital marketing and/or integrated marketing.
• Strong experience in media strategy and planning across both offline and online channels.
• Experience managing significant media investments and leading media and digital agency relationships.
• Experience in FMCG, consumer healthcare or another high-reach consumer category preferred.
• Demonstrated ability to connect media strategy and investment decisions with brand and business outcomes.

Core Functional & Technical Skills

• Integrated media strategy and planning
• Strong understanding of offline media, particularly TV, alongside digital media
• Audience strategy, channel planning and media investment optimisation
• Digital video, social, search and programmatic
• Performance marketing
• Media measurement, effectiveness and ROI
• Consumer and audience analytics
• SEO and SEM
• Digital content and owned consumer experiences
• Understanding of emerging AI, MarTech and media technologies

Good to Have:

• Experience with on-platform e-commerce marketing and retail media
• Understanding of e-commerce search, visibility and conversion levers
• Familiarity with digital shelf, product content and A+ content

Soft Skills:

• Strategic and commercially minded, with the ability to connect brand ambitions with media choices.
• Strong consumer orientation and curiosity about culture, content and changing media behaviours.
• Highly analytical and comfortable using data to make decisions.
• Able to challenge and influence Brand teams, agencies and senior stakeholders constructively.
• Strong collaborator who can work across brands, functions and external partners.
• Curious and experimental, with a strong bias for action.
• Comfortable moving between strategic thinking and executional detail.
• Passionate about building capability and raising the organisation’s standard of media and digital marketing.

Education

Graduate/post-graduate degree in Marketing, Business, Mass Media, Communications or a related discipline.

Strong written and spoken English. Additional Indian language capability is an advantage.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.