Strategic Projects & Analytics Lead

Tesco puts influencers on the shelf in a retail-media shake-up. Tesco Media, powered by dunnhumby, has unveiled its biggest retail-media overhaul yet, adding a new ad platform, shoppable formats, on-site video, in-store influencer content and a fresh measurement framework to make brand budgets work harder. Tesco turns its shelves into a media network Tesco has set out its most ambitious retail-media plans to date. At its media upfront, the retailer and its data arm dunnhumby announced a new advertising platform, shoppable ad formats, smarter in-store media and, most eye-catching of all, influencer content brought directly into stores. The pitch is simplicity. Tesco says the changes are designed to make the retail-media experience easier to buy and to help brand creator spend work harder, backed by new AI tools for creative effectiveness and an expanded measurement framework. Why retail media keeps growing Retail media is the fastest-growing slice of advertising because it sits closest to the purchase. A supermarket knows what millions of shoppers actually buy, and that first-party data has become gold as third-party cookies fade. UK digital adspend topped twenty-one billion pounds in the first half of the year, with retail media a major driver. Tesco folding influencer content into the store is the telling part. It collapses the gap between social discovery and the shelf, so the creator who inspired a purchase can appear near the point of sale. That is the full-funnel loop brands have chased for years. Marketing Minute's read For big brands, the new measurement framework matters most. Retail media has long been criticised for marking its own homework; clearer, comparable metrics are what move budgets from test to always-on. Tesco knows trust in the numbers is the real unlock. For smaller advertisers, the warning is different. As the biggest retailers turn their shelves, screens and now influencers into ad inventory, the cost of visibility at the point of sale will climb. Independent brands should secure their own first-party data and direct customer relationships now, before renting that attention back becomes the only option left. What did Tesco announce at its media upfront? Tesco Media, powered by dunnhumby, announced a new ad platform, shoppable formats, on-site video, in-store influencer content, AI creative tools and an expanded measurement framework, all aimed at simplifying retail media. Why is retail media growing so fast? It sits closest to the point of purchase and runs on retailers' first-party shopper data, which has become more valuable as third-party cookies disappear. UK digital adspend passed twenty-one billion pounds in the first half of 2026. Retail media's weak spot has always been measurement, so Tesco fixing the numbers matters more than the shiny new formats. When brands can trust the data, retail media stops being an experiment and becomes a permanent line on the plan. - Daniel Nikolla, Founder of Merx Marketing The retailers with the shopper data are becoming the media owners. Own your first-party data now, or pay to rent attention back later. Is retail media a genuine growth channel for your business, or an expensive toll on your own shelf? Share your view. If you would like to know more about this topic, please contact Marketing Minute on [email protected] Sources: Marketing Week, The Drum, Retail Gazette and Retail Technology Innovation Hub. Related reading

Dunnhumby reports €26.2m Irish revenue as retail data specialist posts 16pc growth. Home Economy Irish Households Face €1,000 Surge in Living Costs as Price Rises Offset... Irish Households Face €1,000 Surge in Living Costs as Price Rises Offset budget relief. September 24, 2026 Irish households are bracing for a €1,000 increase in average annual spending as a wave of price rises threatens to eliminate any financial relief delivered in the forthcoming budget, according to new analysis. The surge in living costs comes as inflation continues to outpace wage growth and government support measures across the country. Consumer advocacy groups and economic analysts warn that higher prices across essential goods and services will effectively neutralise budget measures aimed at easing the cost-of-living burden on families throughout Ireland. Key facts. * Average Irish household spending set to increase by €1,000 annually due to inflation * Price rises across essential goods and services will offset budget relief measures * Multiple sectors experiencing upward pressure on consumer costs in September 2026 * Budget gains for consumers expected to be completely wiped out by mounting expenses Inflation pressures mount across multiple sectors. The €1,000 additional burden on households stems from persistent inflationary pressures affecting a broad range of consumer categories. Energy costs, food prices, transport expenses, and housing-related charges are all contributing to the cumulative impact on family budgets. The timing of these increases coincides with the budget announcement period, creating a stark contrast between government assistance and market realities. Industry observers note that the scale of price increases represents a significant challenge for policymakers attempting to deliver meaningful support to Irish consumers. While budget measures traditionally provide short-term relief through tax credits, welfare increases, or targeted subsidies, the sustained nature of current price growth is overwhelming these interventions. Impact on household financial planning. Financial experts advise Irish families to reassess their budgets and spending priorities in light of the projected cost increases. The €1,000 figure represents approximately 2-3% of median household income, a substantial erosion of purchasing power that will affect discretionary spending and savings capacity. The situation places particular pressure on lower and middle-income households, who typically allocate a higher proportion of their income to essential goods and services most affected by inflation. Mortgage holders, renters, and families with childcare expenses face compounding pressures as multiple cost categories rise simultaneously. Economic outlook and consumer confidence. The outlook for Irish consumers remains challenging as inflationary trends show little sign of abating in the near term. Retailers and service providers continue to pass increased input costs onto customers, citing higher wages, supply chain disruptions, and elevated commodity prices as driving factors. Consumer confidence indicators may face downward pressure as households recognise that budget gains will prove insufficient to maintain their standard of living. This could have knock-on effects for retail spending, hospitality sector performance, and overall economic growth as families become more cautious with their finances. Economic commentators emphasise that addressing the structural drivers of inflation will require coordinated action beyond annual budget measures. Supply-side reforms, competition policy enforcement, and targeted interventions in key sectors may prove necessary to bring price growth back under control and restore real income growth for Irish households. As the budget approaches, the challenge for government will be setting realistic expectations about what fiscal measures can achieve in the face of persistent inflation, while simultaneously demonstrating commitment to protecting household living standards through this extended period of economic pressure.

Corsearch names Nicholas Langeveld as Chief Revenue Officer. Wed, 23rd Sep 2026 (Today) Corsearch has appointed Nicholas Langeveld as Chief Revenue Officer, expanding its commercial leadership team. Langeveld will oversee Sales, Account Management, Marketing and Revenue Operations across Corsearch's global business. His remit includes connecting how the company sells to customers, onboards them and supports them across trademark clearance, portfolio strategy, enforcement and online protection. The appointment comes as companies place greater emphasis on brands and other intangible assets, which executives increasingly see as a board-level concern. Corsearch argues that risks such as counterfeit goods, digital impersonation, trademark conflicts, unauthorised content and online fraud are putting pressure on the trust that underpins brand value. Langeveld joins from dunnhumby, the Tesco-owned customer data science business, where he served as Chief Growth Officer. He brings more than 20 years of commercial leadership experience across data, analytics and artificial intelligence businesses. Earlier in his career, he spent six years as Chief Executive Officer of Affectiva, a consumer insight platform, where he helped expand the business to more than 1,400 brand clients in 75 countries. He also held senior roles at Toluna and MetrixLab, and worked at Nielsen after its acquisition of BuzzMetrics and before its public listing. Commercial focus His role will focus on building a more integrated commercial organisation around a single objective tied to customer brand value. Corsearch serves more than 5,000 organisations, including 73 of the Fortune 100, and employs more than 1,500 people across North America, Europe and Asia. Its business spans trademark intelligence, online brand protection and content protection. Corsearch says it combines data, artificial intelligence tools and specialist staff to help businesses identify threats and manage intellectual property decisions throughout the life of a brand. Todd Morris, Chief Executive Officer of Corsearch, linked the hire to changing customer demands around brand protection and trust. "Nick has built his career on the idea that durable growth follows from understanding customers better than anyone else and organizing around what they are trying to achieve," said Todd Morris, Chief Executive Officer of Corsearch. "Our customers' brands are worth what consumers are willing to trust them with, and Nick understands that protecting that trust is how you elevate Brand IP. As Brand IP becomes a boardroom concern for more of our customers, that is exactly the leadership our commercial organization needs." Leadership build-out Langeveld's appointment follows the arrival of Morris as Chief Executive Officer earlier this year, as Corsearch continues to reshape its senior leadership team. It is aligning its commercial strategy more closely with what it describes as the value of customers' brand intellectual property. That approach reflects a wider shift in corporate priorities as more companies seek to protect revenue, reputation and customer relationships from online abuse and infringement. Businesses face a growing volume of threats across marketplaces, social platforms and digital channels, while artificial intelligence has accelerated both brand creation and misuse. Langeveld said his immediate focus would be customer conversations and understanding how clients define value in their intellectual property portfolios. "What drew me to Corsearch is that the value of a brand's IP portfolio is really a measure of how much consumers trust what it stands for," said Nicholas Langeveld, Chief Revenue Officer of Corsearch. "Protect that trust and the asset appreciates. Let it erode and everything else follows. My first priority is to spend time with our customers and understand what elevating that value looks like from where they sit, because our growth should be a reflection of theirs, and I want them to hold us to that."