M/I Homes

Nationwide homebuilder delivering new homes

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeIndianapolis, IN, USANo salary listed

About the Job

Requirements

A bachelor's degree (B.A. or B.S.) or equivalent specialized training from a four-year college, together with at least five years of related work experience.
Willingness to travel is required.
Ability to communicate, organize work, and lead effectively while interfacing with and influencing executive-level managers.
Ability to think strategically and analyze information.
Demonstrated marketing expertise and ability to innovate.
Ability to establish plans that respond to a rapidly changing environment.

Responsibilities

Develop divisional marketing strategies for the company's products and services aligned with corporate objectives.
Coordinate market research to determine effective, results-based media and direct marketing programs targeting desired demographic groups and increasing unit absorption.
Partner with the Vice President of Sales and Marketing to achieve sales objectives through effective marketing programs supporting company objectives.
Identify and implement comprehensive short- and long-range marketing strategies, plans, and programs supporting sales, revenue, and overall strategic objectives.
Recommend marketing strategies for housing communities, including community and sales presentations, model homes, and amenity features.
Partner with senior managers to determine product positioning, pricing matrices, and promotional strategies.
Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize competitive activity.
Partner with the Corporate Marketing Department on advertising and promotional activities across print, online, electronic media, and direct mail, using appropriate distribution channels.
Organize, manage, and execute creation of the M/I Home Store in each community, including overseeing installation of kiosks, copiers, sound systems, and store contents; maintain the stores through inspections during regular field visits.
Onboard and provide ongoing marketing training to Sales Associates and New Home Consultants, including training on marketing tools, social media, and use of marketing materials for division and corporate campaigns or special promotions.
Visit communities regularly to evaluate signage, flags, banners, and overall presentation, and explore competitor marketing and community presentation.
Review and recommend product positioning, packaging, and pricing strategies to maximize long-term market share.
Partner with the Vice President of Sales and Marketing to monitor competitive products and marketing activities.
Establish and maintain relationships with industry influencers and key strategic partners.
Conduct surveys on current and new product concepts and provide feedback for future product development.
Guide preparation of marketing activity reports and present them to executive management.
Establish and maintain a consistent corporate image and brand across product lines, promotional materials, and events.
Assist with special projects and perform additional duties as required.

Desired Qualifications

Experience in home building is a plus but is not required.

Marketing Manager

M/I Homes · Indianapolis, United States · Full-time · Posted 2026-10-08

Workplace: on_site

Department: Marketing

Description

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

Lead the marketing function through the development of marketing strategies for M/I’s products and services that are in line with corporate objectives on a divisional basis. Coordinate appropriate market research initiatives that will determine effective result-based media and direct marketing programs that target to desired demographic groups and increase unit absorption. Effectively interface and partner with VP of Sales and Marketing to achieve their sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives.

Duties and Responsibilities:

Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue and overall strategic objectives.
Recommend marketing strategies for company’s housing communities to include community and sales presentations, model homes and amenity features.
Build effective partnerships with senior managers to determine specific product positioning, pricing matrix and promotional strategies.
Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Partnering with Corporate Marketing Department to formulate advertisement and promotional activities including print, online, electronic media, and direct mail with appropriate distribution channels.
Organize, manage and execute the creation of the M/I Home Store in each community including overseeing the installation of the technology (kiosks, copiers, sound systems) and store contents. This includes upkeep and maintenance of the Store with inspections during regular field visits.
Onboarding and continuing marketing training of all Sales and Associates and New Home Consultants, use of marketing tools, social media coaching and proper use of any marketing deliverables for division/corporate campaigns or special promotions.
Regular field visits to M/I Communities to evaluate signage, flags and banners in an effort to achieve a strong overall community presentation. Field visits should also include exploring the area competition for their marketing and overall community presentation.
Review and suggest product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Partner with VP, Sales & Marketing to monitor competitive products and marketing activities.
Establish and maintain relationships with industry influencers and key strategic partners.
Conduct marketing surveys on current and new product concepts, and provides feedback for future product development.
Guide preparation of marketing activity reports and presents to executive management.
Establish and maintain a consistent corporate image and brand throughout all product lines, promotional materials, and events.
Assist with special projects as requested and perform additional duties as required.

Requirements

Minimum Education Experience:

Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 5 years related work experience. Experience in home building is a plus but not required. Willingness to travel is required.

Skills and Abilities:

Excellent communicator with strong organizational savvy and leadership skills necessary to interface with and influence executive level managers. Ability to think strategically. Strong analytical skills. Demonstrated record of marketing expertise. Ability to be innovative. Must be able to establish plans that respond to the needs of a rapidly changing environment.

Work Conditions:

Office work environment with travel to communities.

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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About the Company

M/I Homes

Nationwide homebuilder delivering new homes

M/I Homes builds new single-family homes across 17 U.S. markets and serves first-time buyers through luxury buyers. Its products come with integrated services: Whole Home Building Standards, customizable design options, in-house financing via M/I Financial, and a transferable structural warranty that covers ownership changes. The process guides buyers from choosing a home plan to selecting design elements, arranging financing, and receiving long-term structural protection. The company differentiates itself with a nationwide footprint plus in-house services and a transferable warranty, aiming to provide a reliable, well-supported home-building and ownership experience.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: Columbus, OH
Founded: 1976

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