Product Marketing Manager - Digital Appliances

Position Summary

This role is responsible for driving market share, revenue and profitability for the Digital Appliances business. It leads product line-up, lifecycle and pricing strategies to expand market coverage, maximise sales opportunities and minimise business risks, while coordinating cross-functional execution to achieve business targets.

Role and Responsibilities

Business and Growth Strategy

• Develop and execute product and growth strategies to achieve sales, profitability, API and market-share targets.
• Translate market insights and business priorities into action plans across products, channels and customer segments.
• Identify new opportunities to strengthen competitiveness and market leadership.

Market-Share Management

• Monitor market share, sell-out performance, competitor activities and consumer trends.
• Identify performance gaps and recommend timely countermeasures to defend or grow market share.
• Track results and refine action plans to improve effectiveness.

Line-up and Portfolio Management

• Develop and manage the product portfolio to maximise market coverage, competitiveness and efficiency.
• Manage product roadmaps and the full product life cycle.
• Conduct competitive benchmarking to identify portfolio gaps and differentiation opportunities.
• Liaise with HQ and RHQ on product requirements, market-specific features, allocation and support.

Launch and Go-to-Market Management

• Lead product launches, including timelines, target volumes, pricing, profitability and channel plans.
• Define the product proposition, target audience and communication priorities.
• Partner Brand and Retail Marketing on campaigns, displays, launch readiness and in-store execution.

Cross-Functional Execution

• Coordinate Sales, Marketing, Retail, Online, Supply Chain, Finance, Service and other relevant functions.
• Establish clear priorities, ownership, timelines and deliverables.
• Manage business reviews, resolve issues and ensure consistent execution across channels.

Pricing and Profitability Management

• Develop pricing strategies by segment, model and channel.
• Conduct regular pricing reviews and recommend responses to market changes.
• Assess the profit-and-loss impact of pricing and promotional decisions.

Sales Forecasting and Supply Management

• Work with Sales and Supply Chain teams to establish and review weekly forecasts.
• Monitor stock availability, sell-in, sell-out, weeks of stock and ageing inventory.
• Recommend corrective actions to support sales and inventory objectives.

End-of-Life Management

• Establish product discontinuation timelines and transition plans.
• Manage inventory clearance to minimise ageing and obsolete stock.
• Ensure smooth model transitions and continued market coverage.

Skills and Qualifications

• Minimum Diploma or Degree in Business/Marketing with 6-8 years working experience in relevant field
• Strong interpersonal and communication skills.
• Able to collaborate effectively with multiple stakeholders.
• Resourceful, sharp-minded and solution-oriented.
• Positive, resilient and willing to take on challenges.
• Committed, accountable and able to work independently.
• Strong ability to prioritise, multitask and meet timelines.

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