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SALT XC

Experiential marketing agency with AI tech

Benefits Manager

Full-TimeUpdated on 10/21/2026
CA$75k - CA$90k/yr
Senior
Toronto, ON, Canada
HybridRegular in-office collaboration is required.
People & HRCompensation & Benefits

About the job

Requirements
  • At least 5 years of progressive human resources experience, including at least 3 years of direct experience with benefits, leaves, accommodations, or related programs.
  • Experience supporting employees and programs across both Canada and the United States.
  • Experience working within a large, multi-entity, or geographically dispersed organization.
  • Strong knowledge of benefits administration, leave management, disability processes, and workplace accommodations.
  • Experience managing benefits renewals and working with brokers, insurers, and third-party vendors.
  • Working knowledge of Canadian and U.S. employment, leave, benefits, privacy, and accommodation requirements.
  • Strong analytical, organizational, project-management, and problem-solving skills.
  • Strong judgment when handling confidential and sensitive employee matters.
  • Ability to communicate complex programs and processes clearly and practically.
  • Experience with human resources information systems, payroll, benefits administration, and reporting platforms.
  • Ability to manage competing priorities and time-sensitive employee matters.
Responsibilities
  • Manage benefits programs across Canada and the United States, including enrolments, eligibility changes, life events, terminations, reconciliations, audits, and annual renewals.
  • Manage parental, medical, disability, personal, statutory, and other leave processes, including documentation, timelines, benefit continuation, payroll impacts, and return-to-work planning.
  • Manage workplace accommodation processes in partnership with employees, leaders, People & Culture, and appropriate advisors.
  • Manage employee perk and wellbeing programs, including enrolments, communications, participation, utilization, and program costs.
  • Manage relationships with brokers, insurers, benefits providers, wellbeing partners, and other external vendors.
  • Maintain accurate policies, procedures, employee resources, case records, approvals, and audit documentation.
  • Monitor program compliance with applicable Canadian and U.S. requirements and escalate legal or high-risk matters as appropriate.
  • Serve as a key point of contact and subject matter expert for benefits, leaves, accommodations, perks, and wellbeing programs.
  • Support employees and managers with clear, practical guidance throughout benefits, leave, accommodation, and return-to-work processes.
  • Partner closely with People & Culture, Payroll, Finance, Legal, IT, and business leaders to ensure accurate and timely program delivery.
  • Resolve escalated coverage, eligibility, vendor, payroll, and employee service issues.
  • Support annual budgeting, forecasting, benefits renewals, vendor evaluations, and program planning.
  • Support integrating and harmonizing programs across Tracxtion’s growing North American group of companies.
  • Identify opportunities to simplify and standardize benefits, leave, accommodation, perk, and wellbeing processes across the organization.
  • Develop reporting and dashboards to track program costs, participation, utilization, leave activity, service levels, and employee trends.
  • Use employee feedback, market practices, and program data to recommend enhancements.
  • Improve vendor performance, employee communications, documentation, controls, and service delivery.
  • Leverage HR technology, automation, and AI-enabled tools to improve efficiency and accuracy while protecting employee confidentiality.
  • Help create a consistent, supportive employee experience while recognizing legitimate differences between Canadian and U.S. requirements.
Desired Qualifications
  • A Canadian or U.S. human resources, benefits, or leave-management designation is an asset.

About the company

Salt XC is a North American marketing and technology agency focused on Experiential Commerce, which blends consumers’ online and offline journeys to drive measurable actions for brands. It combines strategy, creative, design, media, content, and commerce with a proprietary AI-enabled tech stack, including Media Mob (content marketplace for vetted freelancers), Podium (marketing mix modeling to predict outcomes), Frontrunner (social DSP that automates media buying), and Otto (AI media planning). The company differentiates itself by acting as a hybrid of full‑service agency and tech firm, owning an in‑house tech stack to execute faster and more data-driven campaigns, and expanding through acquisitions to integrate retail media, data analytics, and real‑world experiences. Its goal is to deliver connected, data-informed experiences that convert—scaling across North America for major brands such as Kraft Heinz, Adidas, Coca‑Cola, Visa, Microsoft Xbox, and RBC.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

2019

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Simplify's Take

What believers are saying

  • On March 3, 2026, Salt XC invested in William Thomas Digital's AI personalization stack.
  • Craft & Commerce added New York, Chicago, and Florida reach in February 2026.
  • Salt XC's careers page listed Atlanta and Austin account executive openings in August 2026.

What critics are saying

  • Integrating WTD, Nectar First, and Craft & Commerce strains management and dilutes cultures.
  • Salt Media now depends on keeping C&C clients like Chobani, AB InBev, and Kraft-Heinz.
  • Platform-native AI from Google, Meta, and Amazon commoditizes agency media work within 24 months.

What makes SALT XC unique

  • Experiential Commerce unifies brand activation, commerce, and measurement across offline and online channels.
  • Salt XC owns proprietary tools—Media Mob, Podium, Frontrunner, and Otto—for faster planning.
  • Its acquisitions fuse creative, CRM, and media into one North American platform.

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Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Remote Work Options
  • Paid Vacation
  • Paid Holidays
  • Flexible Work Hours
  • Hybrid Work Options
  • Wellness Program
  • Mental Health Support
  • Conference Attendance Budget
  • Professional Development Budget
  • Stock Options

Company News

Strategy
Aug 13th, 2026
Agency Moves: Salt XC adds an ACD.

Agency Moves: Salt XC adds an ACD. 10 hours ago Former Saje and Taxi copywriter moves to Salt XC LB Cooper has joined Salt XC as associate creative director.

AAAA
May 7th, 2026
How agencies are reshaping junior-level roles and training in the AI era.

How agencies are reshaping junior-level roles and training in the AI era. Published 04.30.2026 * Artificial Intelligence * Culture * Future of the Agency * HR/Talent/Inclusion * Staff Development * Talent More than half of agencies pulled back on entry-level hiring as AI took over many tasks once handled by junior staff, with 57% reporting that they had slowed or paused hiring for such roles, a report last August showed. Stats like that have caused anxiety among emerging talent trying to enter the ad industry, but numbers don't paint a full picture. Experiential commerce agency Salt XC, for example, hired 100 employees within the last two months, with the majority being entry-level. Ad Age spoke with 18 agency executives, hiring managers and other industry leaders who are reworking their team structures to find new jobs and opportunities for juniors. Some of those opportunities have actually opened up as a result of AI. Other agencies are introducing apprenticeships and shadowing that offer training on higher-level skills that AI can't replace. "AI is in its infancy," said Allen & Gerritsen (A&G) CEO Andrew Graff, adding, "We're going to need a whole new set of skills." The 4As is also working on expanding The Face of Talent, its annual summer week of programming around talent initiatives, to provide more year-round training to help agencies restructure their workforces so they can continue to hire junior talent. "We're also going to be looking at things like organizational design within agencies. What does the new talent team need to look like?" said Justin Thomas-Copeland, CEO of the 4As. The guide below shows some of the ways that agencies are placing junior talent, including how they've rewired their workforces to ensure their success.

The Globe and Mail
Mar 3rd, 2026
Salt XC invests in William Thomas Digital to expand AI-powered customer experience capabilities

Salt XC has made a strategic investment in William Thomas Digital (WTD), a Canadian CRM and customer experience consultancy specialising in AI marketing orchestration and personalisation. WTD will continue operating independently under its existing leadership whilst expanding its innovation capabilities. WTD focuses on agentic workflows and generative creative systems, embedding intelligent agents directly into CRM environments to enable adaptive segmentation, real-time decisioning and dynamic content generation. The technology allows creative, data and automation to operate together whilst continuously learning and optimising performance. The investment will support expansion of WTD's strategic and technical teams, advancement of AI-powered personalisation capabilities, and collaboration with Salt XC on shared client initiatives. Salt XC is a North American marketing agency employing over 400 professionals across the continent.

Newswire
Mar 3rd, 2026
Salt XC Makes Strategic Investment in William Thomas Digital to Expand AgenticCX and Personalization Capabilities

/CNW/ - Salt XC today announced a strategic investment in William Thomas Digital (WTD), a technology-driven CRM and customer experience consultancy...

Digiday
Feb 11th, 2026
Canadian indie Salt XC buys US agency Craft & Commerce to expand media offerings

Toronto-based independent agency Salt XC has acquired Craft & Commerce, a full-service media agency with offices in New York, Chicago and Florida. This marks Salt XC's second US acquisition in a year as it expands its North American presence despite ongoing trade tensions between the US and Canada. The acquisition strengthens Salt XC's regional reach and media capabilities, combining experiential marketing with retail media expertise. Clients include Kraft-Heinz, AB InBev, Adidas and Chobani. Craft & Commerce will continue operating under its own name for now. Salt XC's previous acquisition of AI-driven agency Nectar First has enhanced its technological capabilities. Analyst Andrew Lipsman called the move a natural fit, noting both agencies' forward-thinking approach to retail media and experiential activation. Financial terms were not disclosed.