CP Axtra

Wholesale and retail distributor with omnichannel

Content & Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listed

About the Job

Requirements

At least 8 years of work experience, including at least 5 years in brand content marketing or social media marketing.
Familiarity with KOCs/KOLs, Taobao, and Red in China.
Deep familiarity with mainstream Chinese content platforms and trends, with the ability to develop content plans and original creative concepts.
A sales- and return-on-investment-driven approach to generating sales while working with KOCs/KOLs.
An extensive influencer and streamer network and successful collaboration experience.
Strong content aesthetics and project management skills, with the ability to guide internal and external teams to execute content initiatives.
Workable English communication skills.
Ability to work in a fast-paced, dynamic environment.

Responsibilities

Develop the brand’s overall content strategy in China, including cross-platform content matrices for Xiaohongshu, Douyin, and Taobao, and communication calendars.
Lead creative concepts and content ideation for key campaigns, including major promotions and new product launches, and collaborate with the TP to produce core materials and copy that meet business needs and maintain brand consistency.
Develop and collaborate with KOL/KOC and streamer resources, and guide the TP or partners in adapting brand creatives for influencer and live-streaming scenarios.
Manage and review extended content produced by the TP, such as product detail pages and daily visuals or videos, to ensure compliance with brand standards and quality requirements.
Monitor content marketing return on investment and continuously optimize strategies based on data insights.

Content & Marketing Manager (Native Chinese/ Based in Shanghai, China)

CP Axtra · Shanghai, China · Full-time · Posted 2025-12-23

Workplace: on_site

Department: Marketing

Description

•Content Strategy & Planning: Develop the brand’s overall content strategy in China, planning cross-platform content matrices (off-platform: Xiaohongshu, Douyin; in-platform: Taobo) and communication calendars.

•Core Content Creation & Empowerment: Lead core creative concepts and content ideation for key campaigns (e.g., major promotions, new product launches), collaborating with the TP to produce and support core materials and copy that meet business needs while ensuring brand consistency.

•Influencer Marketing & Live Streaming Coordination: Responsible for KOL/KOC and streamer resource development and collaboration, guiding the TP or partners to adapt core brand creatives for influencer and live streaming scenarios.\

•Content Quality Oversight: Manage and review extended content produced by the TP (e.g., product detail pages, daily visuals/videos) to ensure compliance with brand standards and quality requirements.

•Performance Tracking & Optimization: Monitor content marketing ROI and continuously optimize strategies based on data insights.

Requirements

8+ years of work experience, 5+ years of experience in brand content marketing or social media marketing, familiar with KOCs/KOLs and Taobao & Red in China.
Deep familiarity with mainstream Chinese content platforms and trends, with strong content planning and original creative capabilities to produce high-quality content blueprints and core ideas.
ROI and sales driven in mindset on generating sales while working with KOCs/KOLs
Extensive network and successful collaboration experience with influencers/streamers.
Excellent content aesthetics and project management skills, capable of effectively guiding internal and external teams to execute content initiatives.
Workable English communication skills required.
Self-motivated, well-organized, flexible and result oriented
Ability to work in a fast-paced, dynamic environment:

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About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Bangkok, Thailand
Founded: 1988

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