Global Partnerships Lead

About Relevent Football Partners

Relevent is the world’s leading privately owned commercial partner with a dedicated focus on international football.

In 2025, UC3, the joint venture between UEFA and European Football Clubs, appointed Relevent as the exclusive sales and marketing organisation for UEFA’s flagship club competitions. It markets and sells media, sponsorship and licensing rights for the UEFA Champions League, UEFA Europa League and UEFA Conference League worldwide.

Building on this partnership, UEFA has now also appointed Relevent to market and sell the media, sponsorship and licensing rights for UEFA National Team Football, covering the UEFA European Championship, UEFA Women’s EURO, the UEFA Nations League and the European Qualifiers. It is building a dedicated team to deliver this mandate in close partnership with UEFA, alongside its continuing work on the club competitions.

Relevent is now seeking talented people to help build a truly world class business focused on the monetisation of UEFA’s club and national team competitions.

Position Summary

The Global Partnerships Lead is a key role to deliver world-class partnership experiences across UEFA’s club competitions. Reporting to the Head of Partnerships, this role combines strategic leadership with hands-on delivery to ensure partners unlock the full potential and value of their partnership.

As a senior figure within the Sponsorship and Licensing team, the Global Partnerships Lead will champion creativity, innovation, collaboration, and excellence. They will manage a high-performing best in class team, foster trusted relationships with global brands and agencies, and shape the processes that keep UC3 at the forefront of partnership innovation. This is a role for a natural leader who thrives in a fast-paced, international environment and is passionate about creating long-term value for UC3 and its partners.

Reports to: Head of Partnerships

Key Responsibilities

Partnership Leadership

• Act as the senior point of contact for a portfolio of global partners, ensuring all contractual rights are delivered to the highest standard.

• Provide guidance on rights usage, activation planning, and integrated campaigns to maximise partner ROI.

• Work with the Head of Partnerships in delivering partnership strategy, processes, and commercial objectives.

• Identify opportunities for innovation and continuous improvement in partnership servicing and activation.

Team Management & Development

• Manage a team of Partnership Managers and Executives, providing coaching, guidance, and performance feedback to direct reports and ensuring alignment and collaboration across the team.

• Foster a client-centric, high-performance culture that prioritises collaboration and excellence.

• Support team development through mentoring and knowledge sharing.

Operational Delivery

• Oversee day-to-day servicing for key partners, ensuring timely delivery of rights and activations.

• Lead partner meetings, workshops, and seasonal planning sessions, ensuring clear communication and actionable insights.

• Collaborate cross-functionally with marketing, legal, finance, and insights teams to deliver integrated solutions.

• Manage key relationships with wider UEFA teams to ensure seamless commercial delivery of rights for partners

Stakeholder Engagement

• Build and maintain strong relationships with clients, partners, agencies, and internal stakeholders.

• Act as a trusted advisor and escalation point for partner issues, resolving challenges with a solution-focused approach.

• Represent UC3 at partner events and activations as required.

Performance & Reporting

• Oversee delivery of commercial partner reporting, providing insight and strategic recommendations.

• Stay informed on industry trends, competitor activity, and best practices to keep UC3 at the forefront of partnership innovation.

Qualifications & Experience

• Proven experience managing high-value partnerships within sports, entertainment, or related industries.

• Strong leadership skills with experience managing and developing teams.

• Exceptional relationship management and stakeholder engagement capabilities.

• Strategic mindset with the ability to balance long-term vision and operational delivery.

• Highly proactive, solution-oriented approach in fast-paced environments.

• Excellent communication, presentation, and negotiation skills.

• Strong organisational and planning abilities.

• Proficiency in Microsoft Office (Excel, PowerPoint essential).

• Fluent English required, additional languages an advantage.

Why Join Us

At Relevent, you’ll be part of a passionate, global team committed to shaping the future of football in innovative and impactful ways.

We offer a collaborative culture, exciting growth opportunities, and the chance to make a real difference in one of the world’s most beloved sports.