L

LACROIX

EMS provider for embedded electronics

Technico-Commercial

Full-Time
No salary listed
Mid
Bachelor's
Moulins, France
In PersonFrequent travel is required within the assigned sector.
Sales & Account ManagementField Sales

About the job

Requirements
  • A Bac+3 qualification, such as a BUT, Licence, or Bachelor, preferably in Automation, Regulation, Instrumentation, or Commerce.
  • Confirmed professional experience selling technical solutions in the HVAC field.
  • Combined technical and commercial expertise in prescribing and selling technological solutions.
  • Relationship skills, listening ability, technical analysis and synthesis capabilities, and customer-service orientation.
  • Familiarity with digital and collaborative tools, including CRM and Office 365.
Responsibilities
  • Promote and sell the SOFREL range of products and services to targeted sectors in line with the company’s commercial strategy, representing the company to its customers.
  • Identify and prospect new customers and accounts.
  • Build loyalty among an existing customer portfolio, particularly for connected regulation solutions such as remote-management controllers, IIoT, sensors, supervision, and related services.
  • Promote energy-market solutions to energy-network operators, project owners such as local authorities, installers, integrators, and technical design offices.
  • Analyze customer needs and propose suitable, high-quality solutions.
  • Work with the Customer Journey team to define and establish customized solutions and present offers to customers.
  • Participate in marketing activities, including trade shows, product days, email campaigns, and webinars.
  • Track calls for tenders.
  • Manage specification and sales of solutions for equipment projects, coordinating with relevant market participants in new-build and renovation projects.
  • Ensure payment deadlines are met and manage equipment loans.

About the company

LACROIX Electronics is a leading European EMS provider that designs and manufactures embedded electronics for industrial solutions. It combines research and development with Industry 4.0‑level manufacturing to deliver hardware for automotive, industrial, HBAS, aerospace and defense, and healthcare sectors. Its offering spans a design center and four production facilities across Europe and North Africa, enabling end-to-end support from concept to mass production with integration of advanced electronics and connectivity. The company differentiates itself through its integrated design and manufacturing capability, the breadth of its industry exposure, and its regional footprint that anchors a scalable supply base (2,350 employees and €320 million in 2025 revenue). Its goal is to be a trusted partner for electronic equipment and connected devices by delivering reliable embedded solutions and manufacturing at scale for complex, high‑reliability applications.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Saint-Herblain, France

Founded

2010

Get referred to LACROIX

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • H1 2026 revenue rose 3.1% to €235.2 million, confirming execution.
  • Water quality sensors reached €2.5 million in 2025, five times 2023.
  • LACROIX closed a €77.6 million syndicated loan in May 2026, extending maturity.

What critics are saying

  • Electronics fell 1.1% in H1 2026, signaling weak core demand.
  • Spanish PERTE funding ended June 30, 2026, cutting water-sensor growth momentum.
  • If Electronics stagnates and PERTE fades, LACROIX misses 2027 targets and becomes a takeover target.

What makes LACROIX unique

  • LACROIX combines industrial Electronics with Environment systems for water networks and smart infrastructure.
  • Its SOFREL water portfolio now spans chlorine, wastewater, and drinking-water quality sensors.
  • The group keeps extending installed base relationships instead of chasing consumer-device volume.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation