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Cumulus Media

Operates radio stations and syndicated programming

Account Executive

Field SalesUpdated on Nov 10
Full-timeColumbia, MO, USA

About the Job

Requirements

  • At least 2 years of sales experience is required.
  • A valid driver's license is required because regular travel to meet clients and prospects and attend business-related events is an essential function.
  • The candidate must be able to develop new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients and prospective clients.
  • The candidate must understand lead generation and be able to connect with viable prospects.
  • The candidate must understand sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • The candidate must have excellent communication skills.
  • The candidate must be digitally savvy and proficient in Microsoft Office, social networking platforms, and customer relationship management tools.

Responsibilities

  • Manage relationships with local and regional businesses, protect and grow revenue, identify and create new business opportunities with existing and new clients, and provide marketing solutions to help customers achieve their business goals.
  • Plan and implement initiatives to meet personal, company, and corporate directives, including achieving budgeted revenue targets.
  • Identify client business needs by understanding clients’ goals, objectives, processes, external environments, and market and consumer trends, and develop customized marketing solutions to meet their objectives.
  • Deliver and develop informed marketing solutions through integrated, multi-platform sales presentations using broadcast, digital, and event tactics to foster brand loyalty and deliver results.
  • Negotiate and close business to drive revenue and build long-term client relationships across media and platforms.
  • Maintain proficient knowledge of company assets and resources, continually develop product knowledge, and stay current with advertising opportunities relevant to clients.
  • Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of sales agreements; assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other means, maintaining a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to represent the company brand and help clients achieve success.

Desired Qualifications

  • Experience in broadcast, media, or digital advertising sales is highly preferred.
  • A bachelor's degree in business, marketing, or a related field is preferred but not required.
  • Proficiency with Microsoft Office, social networking platforms, and customer relationship management tools is highly preferred.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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