Director of Brand - SaaS

ABOUT THE ROLE

Alpega is sharpening its marketing model and elevating brand into a standalone leadership function, central to driving top-of-funnel growth. The mandate is to build the brand-house — a clear market positioning and a modular, ICP-based messaging framework — and turn it into a continuous, consistent awareness engine. The Director also owns organic and branded demand, translating brand strength into relevant traffic that converts. This is a build-and-lead role: establishing the foundations, raising Alpega's brand authority in its core markets, and developing a talented team. It rewards equal parts strategic craft and the discipline to execute consistently over time.

What you need to do

• Own and maintain the brand-house: positioning, value propositions, ICP-based messaging framework — the gating input for every campaign
• Own product marketing: define value-proposition messaging, own market & competitive intelligence, and create and drive go-to-market campaigns for new products / features, together with Growth
• Plan, build and run brand campaigns end-to-end on a continuous cadence — in close collaboration with Content & Creative to deliver fresh, innovative ideas that make the brand stand out (executed via C&C and Digital Channels)
• Own organic social channels (LinkedIn, Facebook, etc.) — presence, content and community engagement
• Build share of voice and brand authority through a continuous, consistent awareness cadence
• Drive third-party communications — PR, media, external publications and endorsements — to expand share of voice
• Run customer marketing — primarily sourcing customer testimonials and references to fuel brand proof and campaigns
• Own organic & branded demand: branded search, organic MQL, and traffic quality (attract the right ICP)
• Establish thought leadership via proprietary insight and analyst relations
• Lead and develop the Brand team (brand & demand marketing, product marketing, comms, analyst relations)
• Partner with Growth, Content & Creative and Digital Channels to turn the brand-house into campaigns and conversion

What success looks like

• The brand-house is built, adopted across marketing, and gates every campaign
• A continuous, consistent awareness cadence is live across core markets and channels, including organic social
• Share of voice and brand authority are rising in core markets
• Branded search and organic demand are on a clear upward trend
• A credible thought-leadership presence is established (proprietary insight, analyst coverage, PR)
• The Brand team is stable, capable and high-performing

Key Success Metrics

• Share of Voice vs. key competitors in core markets
• Branded search volume
• Organic MQL volume
• Organic traffic-to-lead conversion rate (traffic quality)
• Social reach & engagement growth

WHAT WE LOOK FOR IN YOU

Need-to-haves

• 10+ years in B2B marketing, including 4+ years leading a brand or marketing function with direct team management
• B2B SaaS experience (hard requirement) — ideally platform or subscription businesses
• Demonstrable track record building a brand/messaging framework (positioning + ICP messaging) and executing it into sustained, multi-channel campaigns
• Has owned organic & branded demand and can evidence the brand-to-pipeline/MQL link
• Strong craft in positioning, value proposition and ICP-based messaging
• Strong analytical mindset — spots the gaps between brand ambition and reality and translates them into concrete plans and projects
• Highly structured and organized — brings rigor, prioritization and follow-through to execution
• Proven people leadership: built, led and developed marketing teams across multiple markets
• Experience running brand and organic social across multiple European markets
• Fluent English C1 or above

Nice-to-haves

• Logistics / transport / supply-chain or marketplace / network-business background
• Analyst-relations and PR experience
• Experience operating AI-assisted content and production models
• Additional European languages / cross-cultural campaign experience across EU markets

WHAT WE OFFER YOU

• Permanent contract
• Work model: hybrid with 3 days in the office
• 23 days of holidays a year + your birthday day off
• Health insurance
• Allowance
• Grow and learning opportunities in an international environment.
• The possibility to work in a team, but also to work independently.
• An excellent career opportunity at a leading player in transportation management software.