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Full-Time

Senior Data Scientist

Advertising

Posted on 6/27/2024

Roku

Roku

1,001-5,000 employees

Streaming devices and content distribution platform

Consumer Goods
Entertainment

Mid, Senior

New York, NY, USA

Category
Data Science
Data & Analytics
Required Skills
Python
R
SQL
Tableau
Looker
Data Analysis
Requirements
  • 4+ years of relevant experience as a data analyst or data scientist in technology, e-commerce, finance, or ad-tech
  • Excellent command of SQL and experience working with Big Data
  • Experience coding in R or Python
  • Experience with data visualization platform like Tableau, Looker, etc.
  • Statistics knowledge: A/B testing, statistical inference, interpretation of data, etc.
  • Familiarity with the ad tech terminology and landscape, including prior experience working with DSP, SSP, ad server, and/or DMP data
  • Strong written and verbal communication skills
  • Ownership mindset, you own end to end lifecycle of a product starting from ideation, rollout to post-launch performance tracking
  • Academic background in math, physics, computer science, economics
Responsibilities
  • Use Roku’s Big Data to perform a thorough analysis
  • Design and evaluate A/B experiments
  • Develop data visualizations that illustrate complex platform phenomena using Tableau, looker, etc.
  • Partner with leadership, engineers, product managers and data engineers to understand data needs
  • Use creativity to find proxies where verbatim data or measurement is unavailable
  • Identify new applications for the myriad logged events in Roku’s immense data catalog

Roku provides a range of products and services in the streaming television market, primarily targeting consumers in the U.S. and Mexico. Their offerings include Roku-branded TVs, streaming players, audio equipment, and a Smart Home system, all powered by a specialized operating system that enhances the home theater experience. Roku also creates original content through its Roku Originals brand, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. Unlike many competitors, Roku's business model combines hardware sales with advertising revenue and content distribution, allowing them to generate income from both product sales and ad-supported streaming services. The company's goal is to deliver an accessible and enjoyable streaming experience for users while expanding their content offerings.

Company Stage

Series F

Total Funding

$298.2M

Headquarters

San Jose, California

Founded

2002

Growth & Insights
Headcount

6 month growth

2%

1 year growth

12%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investments from firms like Kessler Investment Group and Vestmark Advisory Solutions indicate strong market confidence in Roku's growth potential.
  • The launch of the NBA FAST channel and the partnership with WWE for exclusive content can attract a broader audience and increase user engagement.
  • Roku's proactive security measures, including two-factor authentication, enhance user trust and platform reliability.

What critics are saying

  • The recent data breaches affecting nearly 600,000 accounts could damage Roku's reputation and erode user trust.
  • The competitive landscape of streaming services is intense, with giants like Amazon and Netflix potentially overshadowing Roku's market share.

What makes Roku unique

  • Roku's integration with The Trade Desk offers advertisers a unique biddable private marketplace, setting it apart from other streaming platforms.
  • The partnership with Kroger for a shopper data program enhances the precision and measurability of online TV advertising, a feature not commonly found in competitors.
  • Roku's development of Pro Series 4K TVs with Dolby Atmos speakers and mini LED backlighting showcases its commitment to high-quality hardware innovation.

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Benefits

Unlimited vacation days

Medical, wellness, and financial benefits

Free snacks and access to fitness center at headquarters

INACTIVE