Business Development Representative

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About this role:

As a Sales Development Representative, you’ll play a key role in driving growth by identifying high-potential prospects, building meaningful relationships, and introducing businesses to the possibilities of generative AI.

You’ll use research-driven prospecting and personalized outreach across email, phone, and LinkedIn to engage decision-makers and technical stakeholders. Working closely with Sales and Marketing, you’ll help refine messaging, share market insights, and communicate Fal’s value proposition to prospects. This role is ideal for a proactive, curious, and results-driven individual who thrives in a fast-paced startup environment, enjoys learning about AI and developer tools, and is excited to help businesses discover how cutting-edge AI technology can transform their workflows and products.

The ideal candidate is results-driven, curious about the evolving AI landscape, and thrives in a fast-paced startup. You’re confident initiating outreach, navigating nuanced product discussions, and showing prospects how generative AI can impact their business.

What you’ll do

• Drive pipeline by prospecting into key accounts via email, calls, and LinkedIn

• Craft personalized outreach to high-priority leads through research-driven targeting

• Communicate Fal’s value proposition and act as a brand ambassador

• Collaborate with Sales and Marketing to refine messaging based on market feedback

• Stay informed on AI/ML trends to engage in relevant, technical conversations

Qualifications/Nice to have:

• 1–3 years of experience in a customer facing role, especially in fast-moving tech environments such as AI and SaaS

• Track history or being able to engage with technical stakeholders

• Excellent communication and interpersonal skills, you are always “on”

• Know how to move fast and iterate

• Familiarity with the latest CRM systems and sales engagement tools

• Bonus: you’re familiar with AI, dev tools, or creative communities and love staying at the edge of what's possible
  

What we offer at fal

• Interesting and challenging work

• Competitive salary and equity

• A lot of learning and growth opportunities

• We are currently hiring in downtown San Francisco.

• Health, dental, and vision insurance (US)

• Regular team events and offsites

Compensation

• $100,000 - $130,000 OTE (80/20 split) + Equity and Benefits

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.