Full-Time

Director – Marketing Operations

Posted on 11/19/2024

BambooHR

BambooHR

1,001-5,000 employees

Cloud-based HR software for SMBs

Consulting
Enterprise Software

Senior

Utah, USA

This is a Utah-based hybrid position requiring regular in-office days each week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Salesforce
Business Strategy
Data Analysis
Snowflake
Requirements
  • 8+ years of experience in marketing operations, analytics, and data analysis in a related technical / SaaS business (3+ in senior leader capacities).
  • Visionary Leadership: You function as a truly people-first leader. You motivate your team through clear vision, inspiring action while reconciling viewpoints. You have real passion for mentoring and developing your team members.
  • Deep Marketing Understanding: You bring an understanding of SaaS sales and marketing funnels - including traditional and non-traditional demand generation structures, online demand gen channels, lead attribution modeling, ABM, international segmentation, owned media, etc.
  • Analytics Expertise: You have deep hands-on experience with implementing marketing analytics and BI solutions, with proficiency in data mining principles, predictive analytics, statistical techniques, and building dashboards.
  • Change Management: You have past experience with innovating a marketing funnel and its operations to support new go-to-market strategies, including successfully driving change across an organization.
  • Marketing Automation Experience: You have significant marketing automation experience including attribution, nurture campaigns, and asset management. You’re also well-versed in predictive modeling strategies and advanced attribution.
  • Cross-Functional Expertise and Influence: You have experience partnering across many in-house teams. You use analysis and judgment to influence up, down, and across.
  • Exceptional Business Acumen: You understand financials, SaaS revenue metrics, forecasting, and overall business strategy and know how to execute against a plan.
  • Strong Executive Influence: You have extensive experience interfacing with executives on an elevated level, driving leadership alignment and investment across key areas of the business.
  • Physical Requirements: You’re able to spend 90% of your working hours in front of a computer typing or on Zoom.
  • Location: You’re able to work from an office setting (our Draper, UT HQ) multiple times each week.
Responsibilities
  • Lead Marketing Ops & Analytics Team: Provide leadership and mentorship to a growing team of 10+ downline employees (including people leaders), while fostering a culture of collaboration, continuous learning, and innovation.
  • Foster Cross-Functional Partnership: You’ll function as a thought partner to marketing leaders, with a focus on building trust, driving alignment across teams, and identifying opportunities to improve, simplify, and optimize.
  • Set Marketing Strategic Alignment & Vision: You’ll articulate a future-state vision for excellence in Marketing Operations & Analytics (people, process, technology) and isolate the gap between desired and current state, with a clear plan of execution inclusive of managing change.
  • Design Marketing Operational Roadmap: You’ll design a roadmap of Marketing Operations & Analytics initiatives aligned to company OKRs.
  • Create Team Clarity & Focus: You’ll rigorously prioritize marketing initiatives and resources across a diverse set of marketing stakeholder needs, setting appropriate expectations and evaluating trade offs when needed.
  • Manage MarTech Stack: You’ll partner with IT and technical resources to ensure that we have a leading and financially viable technology stack that enables scale within our lead flow and distribution (Marketo, Salesforce, LeanData, 6Sense, Tableau, Adobe AEM, Adobe Analytics, Zoominfo, etc.).
  • Lead Data and Performance Analytics Strategy: You’ll work with senior marketing leaders to define strategic KPIs, overseeing data analysis strategy and advanced dashboard creation to provide actionable marketing insights.
  • Collaborate on our Data Warehouse: You'll coordinate with the data warehouse team (Snowflake) to ensure seamless alignment between marketing operations data needs and warehouse infrastructure to support robust analytics and reporting.

BambooHR provides HR software solutions tailored for small and medium-sized businesses (SMBs). Its cloud-based platform assists organizations in managing essential HR functions such as hiring, onboarding, employee data management, time tracking, and performance management. The software is designed to be user-friendly and can integrate with various other HR applications, enhancing its capabilities. Clients pay a subscription fee based on the number of employees and desired features, allowing them to access the software. A notable aspect of BambooHR is its Marketplace, which offers integrations with other HR tools, enabling businesses to customize their HR solutions. The goal of BambooHR is to streamline HR processes for SMBs, making HR management more efficient and effective.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Lindon, Utah

Founded

2008

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • BambooHR's continuous innovation, such as the introduction of AI-powered features, positions it as a forward-thinking leader in the HR tech space.
  • The company's recent acquisition of Welcome and expansion into Canadian payroll services indicate strong growth and market expansion opportunities.
  • BambooHR's subscription-based model ensures a steady revenue stream, which can be reinvested into further product development and customer support.

What critics are saying

  • The competitive HR tech market requires BambooHR to continuously innovate to maintain its edge, which can be resource-intensive.
  • Focusing primarily on SMBs may limit BambooHR's market reach compared to competitors targeting larger enterprises.

What makes BambooHR unique

  • BambooHR focuses on SMBs, offering a user-friendly, cloud-based HR platform tailored to the unique needs of smaller organizations, unlike competitors who may target larger enterprises.
  • The BambooHR Marketplace provides extensive integrations with various HR apps, allowing clients to customize their HR solutions, which sets it apart from more rigid HR software solutions.
  • Recent AI-powered features like AI Topic Summaries for Employee Satisfaction with eNPS demonstrate BambooHR's commitment to leveraging advanced technology to enhance user experience.

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