A

Array

Delivers embedded consumer credit data APIs

Vertical Marketing Manager

Full-Time
$160k/yr+ Incentive Stock Option grant
Senior
Remote in USA+1 moreMore locations: Remote in Canada
Remote
Growth & MarketingProduct Marketing
Company Does Not Provide H1B Sponsorship

About the job

Requirements
  • At least 5 years of B2B marketing experience, including product marketing, vertical or industry marketing, or partner or channel marketing experience in high-growth SaaS, fintech, financial services, or adjacent environments.
  • Demonstrated success driving measurable pipeline and revenue impact through vertical- or segment-focused marketing initiatives.
  • Hands-on experience building personalized, account-level messaging and running 1:1 and 1:few account-based marketing programs.
  • Ability to translate complex, data-centric technology into clear, compelling industry narratives.
  • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
  • Analytical rigor and experience tying marketing programs to business outcomes.
  • Strong project management skills and ability to drive multiple initiatives simultaneously in a fast-paced environment.
  • Belief that AI is reshaping work and instinctive use of AI to accelerate work.
Responsibilities
  • Define and execute a vertical marketing strategy for the assigned go-to-market pod.
  • Develop ideal customer profiles, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
  • Build personalized messaging frameworks by account tier, persona, and pain point for outreach, campaigns, and account executive conversations.
  • Partner with Product, Data, and Marketing to embed differentiated data and insights into personalized account narratives.
  • Translate complex, data-rich capabilities into compelling, industry-specific messaging for economic buyers and technical stakeholders.
  • Deliver account-personalized, field-ready enablement—including decks, playbooks, battlecards, return-on-investment tools, and customer stories—to improve win rates and accelerate deal velocity.
  • Use AI tools routinely to think, build, and deliver work faster.
  • Partner with go-to-market leaders to build and execute personalized campaigns that generate qualified pipeline from priority accounts, using one-to-one campaigns for must-get accounts and one-to-few campaigns for the next tier.
  • Increase awareness within the assigned vertical and position Array as the standard for embedded financial wellness, identity, and privacy products.
  • Coordinate integrated campaign strategies across email, webinars, paid and organic channels, outreach, in-person experiences, and other touchpoints, maintaining a consistent personalized message.
  • Partner with Revenue Operations to define success metrics, analyze performance, and iterate by scaling effective approaches and refining others.
  • Act as the vertical marketing owner for the assigned pod during planning cycles and quarterly business reviews.
  • Influence Product, Sales, Data, Revenue Operations, and Marketing stakeholders to ensure strong commercialization of new capabilities.
  • Establish and track key performance indicators tied to pipeline, revenue contribution, win rates, and strategic account growth.
  • Bring market insights, competitive intelligence, and industry trends into go-to-market strategy discussions.

About the company

A

Array

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Website

Array provides data integration services for consumer credit, identity, and background data within fintech. It offers embedded tools, white-label solutions, and SDKs that can be customized in real time through a headless CMS, enabling clients to integrate Array’s services quickly—reducing an 18-month build to about 24 hours. The Quick Start API, comprehensive guides, endpoints, and support facilitate seamless integration. Revenue comes from subscription-based data integration with an aggregator pricing model that avoids large data commitments and vendor lock-in. Data is tokenized to remove PCI compliance burdens while maintaining security and regulatory compliance under rules like the Fair Credit Reporting Act. Overall, Array aims to help businesses deepen user engagement by providing secure, personalized credit and financial data through easy, fast, and compliant integrations.

Company Size

201-500

Company Stage

Early VC

Total Funding

$123M

Headquarters

New York City, New York

Founded

2020

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Simplify's Take

What believers are saying

  • September 15, 2026 Tyfone partnership expands Array into more community banks and credit unions.
  • August 31, 2026 Narmi FinHealth launched Array tools across credit, privacy, and debt.
  • January 16, 2026 court dismissal closed Array’s employee lawsuit and removed ownership uncertainty.

What critics are saying

  • Array depends on bank-platform partners like Tyfone, Narmi, and Access Softek for distribution.
  • The 2022 employee dispute showed ownership and governance risk; future claims can distract executives.
  • A partner platform can replace Array with in-house APIs, erasing revenue overnight.

What makes Array unique

  • Array embeds credit, identity, privacy, and planning tools inside partner banking apps.
  • Tyfone and Narmi signed 2026 deals, proving Array plugs into community-bank distribution.
  • Array’s acquisitions of MoneyKit, Penny Finance, Chimney, and EarnUp broaden its modular stack.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • 401(k) Company Match
  • Parental Leave
  • Home Office Stipend
  • Phone/Internet Stipend
  • Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Associated Press
Oct 15th, 2026
Array acquires Hansa to bring embedded business credit tools to its fintech platform

Array, a fintech platform that offers embeddable financial tools, has acquired Hansa, a business credit platform. The deal was announced in New York on October 15, 2026. No price was disclosed. The acquisition moves Array beyond consumer financial wellness into small business and commercial credit. Financial institutions and digital brands can now offer both consumer and business credit tools through one provider. Hansa adds embedded credit monitoring and management tools, offer retargeting, and reporting of business data and tradelines to commercial credit bureaus. Both companies use API-first architecture. "Joining Array brings that to millions of businesses through the brands and institutions they already trust," said Henry Magun, Hansa's founder and chief executive officer.

GlobeNewswire
Oct 15th, 2026
Array acquires Hansa to expand credit and financial wellness tools to business owners.

Array acquires Hansa to expand credit and financial wellness tools to business owners. October 15, 2026 08:00 ET | Source: Array US Inc. NEW YORK, Oct. 15, 2026 (GLOBE NEWSWIRE) - Array, an embeddable fintech platform offering a robust suite of financial empowerment tools, has acquired Hansa, a platform that pairs full-coverage business credit furnishing with embedded business credit tools. The acquisition expands Array's product portfolio to serve the small business and commercial credit market, giving financial institutions and digital brands a single destination to deliver both consumer and business credit capabilities to their users. Hansa and Array share a common foundation in API-first architecture and embedded delivery. Together, the companies extend Array's reach beyond consumer financial wellness into the commercial credit space, enabling clients and partners to offer businesses the same depth of insight, automation, and financial empowerment that consumers have come to expect. "We started Hansa so business owners could build and see their business credit the way consumers have for decades," said Henry Magun, Founder and CEO of Hansa. "By making credit activity visible to both the business bureaus and the business owner, we ensure businesses are recognized for the credit they use and can take charge of their financial health. Joining Array brings that to millions of businesses through the brands and institutions they already trust." By acquiring Hansa, Array expands its suite of embeddable products with a new set of business-focused capabilities, including: * Embedded Credit Tools - Business credit monitoring and management tools designed to integrate directly into a partner's existing product flow * Retargeting With Offers - Credit tools create new, recurring touch-points for presenting business owners with customized offers for additional products * Business Data Furnishing - Seamless reporting of business data and tradelines to the commercial credit bureaus "Hansa has built exactly the kind of embedded, API-driven infrastructure that aligns with how we think about fueling financial security at Array," said Martin Toha, CEO and Founder of Array. "This acquisition lets us extend the same seamless, white-labeled experience our partners rely on for consumer credit into the business credit space - giving businesses better access to the tools they need to understand, build, and leverage their credit." With Hansa's capabilities joining the Array platform, Array continues to broaden its ecosystem of embeddable financial, credit, identity, and privacy protection products that help partners drive acquisition, retention, and revenue across both consumer and business audiences.

Tyfone
Sep 15th, 2026
Array and Tyfone announce partnership to bring financial security tools to more community banks and credit unions.

Array and Tyfone announce partnership to bring financial security tools to more community banks and credit unions. This integration embeds Array's full product suite into Tyfone's digital banking experience - including a new AI chat, seamless activation, and hyper-customized banking. New York, NY - September 15, 2026 - Array, an embeddable fintech platform offering a robust suite of financial security tools, and Tyfone, a leading digital banking provider for community financial institutions, today announced a new partnership that will bring Array's products to more community banks and credit unions across the country. The partnership expands Tyfone's financial services and brings its digital banking experience to the next level. Array's products will be integrated seamlessly into the banking platform in novel ways, giving community banks and credit unions new tools to deepen relationships with the customers and members they serve. As part of the integration, Tyfone's native Fathom AI, woven throughout the digital banking experience, will have access to the data and insights from Array. This gives consumers rapid responses to their questions, elevates customer service, and offers proactive financial wellness insights within their everyday banking conversations. This also introduces a heightened responsiveness into Tyfone's platform: Array's tools will surface the right guidance, insights, and offers in anticipation of consumers' needs - intelligently guided by their financial life events. For example, a consumer who just closed on a mortgage could immediately see their home's value directly within the Tyfone experience. The integration enables deeper personalization, allowing community banks and credit unions to support their customers and members in a way uniquely tailored to each financial journey. "Community banks and credit unions are the backbone of local economies, and their customers and members deserve the same caliber of helpful financial security tools as the largest institutions," said Martin Toha, CEO and Founder of Array. "Through this partnership with Tyfone, we're bringing Array's suite of products directly into the banking experiences that people use every day in ways that feel native, timely, and personal." "Our members and customers expect their financial institution to know them personally and anticipate what they need next," said Mitch Rosenbaum, Senior Vice President of Innovation at Tyfone. "This integration adds to Tyfone's dynamic banking offerings, delivering responsive and personalized experiences in ways that really set us apart." Credit unions and community banks that partner with Tyfone are already looking forward to putting these new capabilities to work for their members. For many, the integration offers a faster path to delivering the kind of personalized, anticipatory service that has traditionally been reserved for larger institutions with more resources. Now, community banks and credit unions can enjoy these advanced tools without adding complexity for their teams or their members. "This partnership paves the way for one connected digital banking experience for members," said Traci Michel, Chief Operating Officer and Chief Strategy Officer at Metro Credit Union. "With Array's tools built directly into the Tyfone experience our members rely on, we can offer our members the timely, relevant insights they deserve - without the development costs that would otherwise put these tools out of reach." About array. Array is an embeddable platform that complements the existing product experience for many of the world's leading fintechs, financial institutions, and digital brands. Its rapidly expanding suite of financial, credit, identity, and privacy protection products drives acquisition, retention, and revenue for its clients. Invisible by design, Array is building a future where consumers can count on the brands they already trust to deliver everything they need to fuel financial security, all in one place. Array was founded in 2020 by Martin Toha. Key investors include Battery Ventures, General Catalyst, and Nyca Partners. To learn more, visit array.com.

Yahoo Finance
Aug 31st, 2026
Array partners with Narmi to embed consumer finance tools into digital banking platform

Array has partnered with Narmi to integrate financial empowerment tools into Narmi's digital banking platform. The collaboration enables financial institutions to offer consumers services including credit monitoring, identity protection, subscription management, and debt navigation directly within their banking experience. Through Narmi FinHealth, clients can deploy both free and premium tools such as BuildCredit Rent, which reports on-time rent payments to credit bureaus, Student Loan Aid for optimising federal loan repayment, and My Home Value for tracking home equity. The partnership also includes privacy management features and personalised financial planning solutions. Array provides an embeddable fintech platform, whilst Narmi delivers digital banking solutions to community banks and credit unions. Both companies utilise modern API architecture designed to help smaller financial institutions compete in the digital banking market.

GlobeNewswire
Aug 31st, 2026
Array partners with Narmi to embed comprehensive consumer financial tools into Digital Banking.

Array partners with Narmi to embed comprehensive consumer financial tools into Digital Banking. August 31, 2026 08:00 ET | Source: Array US Inc. NEW YORK, Aug. 31, 2026 (GLOBE NEWSWIRE) - Array, an embeddable fintech platform offering a robust suite of financial empowerment tools, has partnered with Narmi, a leading digital banking solutions provider, to integrate Narmi FinHealth within the Narmi Digital Banking platform. The collaboration gives financial institutions an easy way to deliver essential tools that help users monitor their credit, protect their identities, and manage their financial data, directly within their trusted banking experience. Narmi and Array represent a new wave of technology providers reshaping the financial services landscape. With a modern API architecture, flexible integrations, and a shared focus on financial empowerment, the companies are building the digital infrastructure that helps community banks and credit unions thrive in a competitive market. "At Narmi, we're proactively building the innovative tools and infrastructure needed to provide our customers the best possible experience," said Nikhil Lakhanpal, Co-Founder of Narmi. "Array shares that same forward-thinking mindset. Together, we're giving consumers a platform that goes beyond facilitating easier transactions. We're truly improving financial well-being." Narmi enables its financial institution clients to quickly deploy consumer-facing empowerment tools that drive engagement and loyalty. By partnering with Array to offer Narmi FinHealth, Narmi clients can quickly deploy a range of free and premium embeddable tools that drive engagement, including: * Credit Monitoring - Access to credit scores and reports. * Privacy Management - Tools to safeguard personal data online. * Subscription Management - A single dashboard to track, manage, and cancel recurring payments. * BuildCredit Rent - Reporting on-time rent payments to credit bureaus to help users establish and build credit history. * Identity Protection - Alerts for potential breaches and suspicious activity. * Student Loan Aid - A tool that helps borrowers optimize federal student loan repayment. * Debt Navigator - Personalized guidance to help users manage and pay down debt. * My Home Value - Home value and equity insights to help users make informed financial decisions. * My Money Plan - A personalized financial planning solution that helps users set and achieve financial goals. "Narmi's digital banking platform is built for flexibility, speed, and user empowerment," said Martin Toha, CEO and Founder of Array. "This partnership highlights how quickly and easily financial institutions can embed essential capabilities that build consumer confidence by offering more value and separating them from their competition." By embedding Narmi FinHealth, Narmi continues to expand its ecosystem of cutting-edge digital capabilities that help financial institutions deliver differentiated value, deepen customer relationships, and strengthen long-term loyalty.