NPI and Product Marketing Lead - Advanced Compute Solutions

NPI and Product Marketing Lead, Advanced Compute Solutions

Description -

The Advanced Compute Solutions (ACS) global marketing team is looking for a marketer to develop insights-led new product introduction (NPI) and product marketing strategies and assets, with continuous refinement and oversight through product lifecycle. This role will be focused on the Advanced Compute Solutions portfolio (Z workstations and solutions).

Reporting directly to the Senior Manager of NPI and Product Marketing, the candidate will experience a range of tasks including but not limited to:

Responsibilities
Define and write product value propositions, ensuring clear differentiation from adjacent products—and key competitors— and driving consistent execution across assets and teams.

• Drive end-to-end creation of omnichannel assets for NPIs—messaging, imagery, etail, videos, email, digital/social ads, and web—with creative excellence and ensuring all assets meet the same exceptional standards.
• Ensure close collaboration with business unit, category, and market teams, and centers like HP.com, search, and comms, to bring the 4Ps of marketing to life.
• Stay in lock-step with product, category, and market marketing peers to understand product performance, post-launch customer insights, and local marketing activation plans to refine positioning, messaging, and update and/or create new assets as needed.
• Inspire and manage agencies to develop impactful, high-caliber work and ensure agency personnel continue to desire to work on our business.
• Manage functional budgets and forecasting for your projects.
  

Knowledge & Skills:

• Understanding of the role of creative across the mix with the ability to ascertain great from average creative.
• Track record in insights and data led strategic communications planning that informs world class briefs and therefore world class creative.
• Experience in managing multiple concurrent projects or programs from insights to in-market (including production).
• Exceptional writing—must be able to influence and write messaging.
• Experience in creative production for optical and digital photography, optical and CGI video, and traditional advertising production (digital, social, etc.).
• Ability to interface effectively with all levels of management and functional disciplines, both within and outside HP.
• Pragmatic approach to managing curve balls—someone who always finds a way to “get it done.”
• You are unfailingly diplomatic and openly consultative.
• You can ably manage budget planning and process.
• You are excited to lead by example, and mentor less experienced team members.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, or a related field.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Compensation and Benefits

The pay range for this role is 106,100.00 - 153,850.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"