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Fivetran

Moves business data into cloud analytics systems

Director Content Marketing

Brand & Creative MarketingPosted on Nov 9
Full-timePhiladelphia, PA, USA

About the Job

Requirements

  • 10+ years of B2B content marketing experience, including 5+ years leading teams.
  • A track record of building and running a content program at a scaled B2B software company, ideally in data, infrastructure, or developer tools.
  • Strong editorial judgment, excellent writing, and a portfolio to present.
  • Experience across long-form editorial, customer stories, video, and social formats.
  • Comfort with technical subject matter and the credibility to earn trust from practitioners and executives.
  • A data-driven approach, with experience tying content to pipeline and business outcomes.
  • Experience working with executives and founders, and influencing partners across product marketing, public relations, sales, and demand generation.
  • Hands-on fluency with artificial intelligence tools in content work, and clear views on where people must stay in charge.

Responsibilities

  • Own the content strategy for the artificial intelligence story across blog, case studies, video, thought leadership, and social, and turn it into a roadmap and calendar the team can run.
  • Lead, hire, and coach a team of writers, editors, video producers, and social specialists, and set a high bar for quality and plain, human writing.
  • Turn customer results into stories people trust, working with customer advocacy on case studies, video, and quotes that stand up to scrutiny.
  • Help founders and executives communicate in their own voices through long-form pieces, bylines, talks, and posts.
  • Write for executives who own the outcome and practitioners such as data engineers and analytics engineers who work with the tools.
  • Keep the company voice consistent across the Fivetran and dbt communities, including the open source community.
  • Work closely with product marketing, public relations, demand generation, brand, community, and sales enablement so content matches messaging and supports the field.
  • Run content as a program, managing briefs, workflow, deadlines, agencies and freelancers, and an annual budget.
  • Measure pipeline influence, engagement, search and artificial intelligence answer visibility, and share of voice, and stop doing what does not work.
  • Set clear standards for how the team uses artificial intelligence so the work gets faster without becoming generic.

Desired Qualifications

  • Experience at a data, artificial intelligence, or open source company.
  • Experience building content for a technical community or developer audience.
  • Experience running executive thought leadership, speaking programs, or analyst-facing content.
  • Experience building content operations and artificial intelligence-assisted workflows.
  • Experience producing podcasts, webinars, or event content.

About the Company

Fivetran

Moves business data into cloud analytics systems

Fivetran moves data from business applications and databases into cloud analytics systems so data teams can work with reliable records instead of building pipelines by hand. Its ready-made connectors handle changes in source tables and software interfaces, reducing the maintenance needed to keep information up to date. Teams also use its transformation tools to turn raw records into datasets for reporting, operations and AI applications. Fivetran charges for usage, measuring the distinct records changed each month and the data models run, with plans for different security and operational needs. Founded in 2012, Fivetran is headquartered in Oakland, California.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$852.7M
Headquarters
Oakland, CA
Founded
2012

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