Influencer & Social Media Manager

About REP:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart. 

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment. 

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

Our Core Values:

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

About This Role:

Purist is looking for an Influencer & Social Media Manager to build and scale the creator and affiliate programs that put our nutrition in front of the athletes who train hardest. This is a hands-on role for someone who knows how to find the right creators, negotiate deals that make sense for both sides, and keep an always-on affiliate engine running — while also making sure our organic social presence stays sharp, consistent, and on-brand. You'll own two closely connected disciplines: influencer and affiliate marketing (the bulk of the role) and organic social planning and community management (a smaller, but essential, slice).

Essential Functions:

Influencer Marketing  (~40%)

• Source, vet, and recruit creators and influencers whose audience and content align with the Purist brand.
• Negotiate deliverables, usage rights, and compensation directly with creators and their representatives.
• Manage day-to-day relationships across an active roster of influencer partners, from first outreach through campaign wrap.
• Coordinate product seeding, creative briefs, and content approvals to keep partners on-brand and on-schedule.
• Track and report on campaign performance, and use the data to continually refine the creator mix.

Affiliate Program  (~40%)

• Own and grow Purist's affiliate program end to end, from recruitment through ongoing partner management.
• Manage affiliate onboarding, commission structures, and payouts.
• Own the affiliate program budget, tracking spend against performance and ROI targets.
• Monitor program performance and identify opportunities to improve conversion, reach, and efficiency.
• Serve as the primary point of contact for affiliate partners and platforms.

Social Media  (~20%)

• Plan and maintain the organic social content calendar across platforms.
• Schedule and publish content, keeping voice, tone, and cadence consistent with the brand.
• Occasionally shoot or produce organic content to complement creator- and affiliate-sourced assets.
• Oversee community management — monitoring and engaging with comments and DMs across channels.
• Partner with design and content teams to keep the social content pipeline full.

What You Will Bring:

• 4–8 years of experience in influencer, affiliate/partnership, or social media marketing, with consumer brands required.
• Experience with CPG or fitness/wellness brands strongly preferred.
• A track record of managing an influencer or creator network, including sourcing talent and negotiating deliverables.
• Experience owning a program budget and reporting results against it.
• Strong social and conversational skills — you're comfortable being the voice of the brand in creator and community conversations.
• Bachelor's degree preferred.

Based in or willing to relocate to the Denver/Westminster, CO area, with the ability to work onsite three days a week.

Core Competencies:

Action Oriented - Jumping on new creator partnerships and fast-moving social trends with a sense of urgency, high energy, and enthusiasm.

Resourcefulness - Securing and deploying budget, creators, and content effectively and efficiently.

Collaborates - Building strong partnerships—with creators, affiliates, and internal teams alike—to meet shared goals.

Self-Development - Staying ahead of social and creator trends, actively seeking new skills through both formal and informal channels.

Analytical Thinking -  Breaks down performance data across influencer, affiliate, and social channels to make smart, informed decisions.

Adaptability - Adjusts smoothly and constructively as trends, platforms, and priorities shift.

Initiative - Spots new opportunities—whether a rising creator or a smarter way of working—and acts without waiting to be told.

Accountability - Owns outcomes, meets deadlines, and follows through on commitments to partners and the business with high integrity.

What's In It for You:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

Compensation base range: $100,000 - $120,000 annually plus bonus potential

Day One Benefits!

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

Recharge Yourself!

• 4 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

Pump-up Perks!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.  The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted.  Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. 

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.