Customer Care Consultant

"We measure success by selecting genetics that meet commercial needs and consistently deliver strong results at our facilities" Jushi was already growing on two tiers in three states when Bradley Lorbach arrived as Regional Director of Cultivation. He came to it from seven years at Native Roots in Denver, growing single tier under HPS. "They called it the dinosaur of build-outs, but we learned how to make it work," he says with a chuckle. "When I joined Jushi in Virginia, the setup was a double-tier cultivation system using rockwool. By refining our plant work, adjusting the production schedule, and training the team, we quickly raised yields from 60 grams per square foot to 90. It's a great system, but working at height and on ladders is part of the job, an important consideration when hiring." One facility still runs on a single tier. Jushi bought the Nevada site from New Leaf and kept its layout. "In Nevada we purchased the facility as is. It was a well put together facility, designed as single tier, very well run, with smaller rooms. But doubling the tier gives us double the square footage and double the biomass," Bradley says. That leaves three large facilities and one smaller one across Virginia, Massachusetts, Ohio and Pennsylvania, flower on two tiers, veg rooms running two and three high, and one set of procedures covering all of them. "Each facility had a double-tier system when I arrived, but horticultural practices varied from site to site," Bradley says. "We now use our SOPs to bring consistency to how those systems are managed across facilities. Growing is the easy part. It's the training and the labor strain that's difficult when you're handling a footprint that size." Room sizes and plant counts vary widely across the five states, and each build feeds back into how the next one gets specified. "In Nevada, in a small single tier room, we run 350 plants on average. In Pennsylvania, we put up to 2,000 plants in double tier," he notes. Watching it run Jushi selects equipment suppliers the way it does with genetics suppliers. "We try to choose wisely, to select those companies that have proven themselves in the market. Every system we bring in, we go and see it at one site or several, as much as possible. We see the systems in action, and we understand top to bottom what the approaches are, and what experience those facilities have had," Bradley says. Pipp came through that process, and Jushi had the racking running in front of it in other people's buildings before any of it went into its own. "As we've become familiar with Pipp, we've become accustomed to how the system works. Whatever issues we've had in cultivation, Pipp's team has been there to work through them with us and make sure we're getting the most out of the system," he says. The relationship carries into the training material, where Bradley works with L&D on the learning modules and onboarding. "Whenever we have a question about safety or compliance, we're always connecting with Pipp to make sure we understand the parameters we need to know, and they're always there to support us," he explains. The same racking is used after the plants come down. "We're using Pipp racks for some of our dry rooms. They're very much integrated into the design and they're working very well. It's a good setup, it makes it very easy on the crew. They have the tools they need to be successful every day." Equipment gets specified from the cultivation numbers, and Bradley came up doing the workarounds when that did not happen. "If you don't get the irrigation inputs correct, your HVAC is going to suffer, so we plan accordingly," explains Bradley. "Now, we can nearly hand the cultivation SOPs over to the engineers who build our facilities, helping them match system specifications to our operational needs and avoid costly under- or oversizing." Standardizing the plant Jushi grows from both clones and seed, and the choice gets made facility by facility rather than company-wide. Seed removes the mother stock, which changes both the labor and the space the company has to carry. "We measure success by selecting genetics that meet commercial needs and consistently deliver strong results at each of our facilities," Bradley says. "Along with that, we need to figure out whether you can grow clones and seed together in the same flower room, or whether you need to separate them. But we don't plan to go all seed, for now. We like a balance of both, for the genetic diversity and for the way they grow." In Colorado he avoided seed entirely, and the caution has stayed with him as a set of procedures. "In Colorado we never grew from seed, for fear the genetics weren't stable enough, and you end up getting males or herms," Bradley says. "The cannabis seed industry is still evolving, it's still not at the same level as traditional horticulture, where cucumbers and tomatoes have been stabilized for decades. That's why when we bring in new sources, we quarantine first." Everything Jushi grows gets sold, through its own retail and wholesale to producers who cannot fill their own orders, and each state carries price tiers that run back to the genetics. "The market eventually moves beyond just THC. I compare it to the alcohol business: in an emerging market, THC is king, and the focus is on strength, think moonshine. But on the East Coast, particularly in Virginia, some people are returning to cannabis after decades away. They're looking for the Cabernet or an IPA, not necessarily the strongest stuff."

Jushi Holdings relocates Beyond Hello dispensary to Belle Vernon, Pennsylvania. August 20, 2026 Jushi Holdings Inc. has opened a relocated Beyond Hello medical marijuana dispensary in Belle Vernon, Pennsylvania, shifting an existing retail license from Johnstown as the multi-state cannabis operator adjusts its retail footprint in southwestern Pennsylvania. The Beyond Hello Belle Vernon dispensary, located at 1533 Broad Ave. in Westmoreland County, began serving Pennsylvania medical marijuana patients on July 31. Jushi plans to hold a grand opening celebration on August 21. The relocation moves Jushi's former Beyond Hello Johnstown operation to a retail corridor in Belle Vernon with access to Interstate 70. The surrounding area includes national retailers, grocery stores and restaurants, giving the dispensary a more commercially concentrated location serving patients and caregivers in the Mon Valley and communities across Westmoreland, Fayette and Washington counties. For Jushi, the move represents an effort to optimize an existing Pennsylvania retail asset rather than simply add another dispensary to its portfolio. The company identified Pennsylvania as one of its most important operating markets and said the Belle Vernon location is intended to improve accessibility across the region. "Pennsylvania continues to be one of Jushi's most important operating markets, and this relocation reflects our commitment to continually enhancing the access and experience we provide to patients across the Commonwealth," said Jim Cacioppo, CEO, Chairman and founder of Jushi Holdings. The Belle Vernon store carries medical marijuana products permitted under Pennsylvania's program, including flower, vaporizers, concentrates, troches, tinctures, topicals and capsules. Products are available from multiple brands operating within the state's regulated medical marijuana market. Patients can also reserve products online for in-store pickup, adding a digital ordering component to the physical retail operation. The dispensary is open Monday through Saturday from 9 a.m. to 8 p.m. and Sunday from 10 a.m. to 7 p.m. Relocating the Johnstown dispensary allows Jushi to reposition its retail presence around a different regional customer base while continuing to operate within Pennsylvania's medical marijuana framework. Location can be particularly important for dispensary operations because patient access, traffic patterns and proximity to surrounding population centers directly affect the usefulness and performance of a retail site. "By relocating our existing dispensary to Belle Vernon, we are improving convenience and accessibility for patients and caregivers throughout the region," Cacioppo said. The company's August 21 grand opening will include promotional pricing and an educational medical card sign-up event for prospective patients. The event will provide information about obtaining a Pennsylvania medical marijuana card and answer general questions about the state's medical marijuana program. Jushi is a vertically integrated cannabis operator with operations spanning multiple parts of the cannabis supply chain. The company trades on the Canadian Securities Exchange under JUSH and on the OTCQX market under JUSHF. Its strategy includes building a portfolio of branded cannabis assets through acquisitions, distressed situations and competitive licensing applications. The Beyond Hello brand serves as the company's consumer-facing dispensary operation. The Belle Vernon relocation illustrates another component of that strategy: repositioning existing retail infrastructure when management identifies an opportunity to improve market coverage and patient access. Rather than expanding its Pennsylvania store count through the move, Jushi is reallocating an existing dispensary operation to a location with interstate access and proximity to several southwestern Pennsylvania counties. The effectiveness of the relocation will depend on how well the new site extends the company's reach among qualified patients while supporting the operating economics of its broader Pennsylvania retail network.