Full-Time

Marketing Executive

Accruent

Accruent

1,001-5,000 employees

Intelligent solutions provider for built environment management.

Data & Analytics
Real Estate

Senior, Expert

Remote

Required Skills
Sales
Lead Generation
Hubspot
Salesforce
Google AdWords
Marketing
Requirements
  • Minimum of two years' experience in a B2B marketing role, preferably within the software industry.
  • Validated experience with marketing automation and CRM platforms.
  • Strong understanding of digital marketing campaigns, including Google Ads and LinkedIn advertising.
  • Experience with content syndication and ABM campaigns is highly desirable.
  • Familiarity with event planning and management, both virtual and in-person.
  • Data-driven approach with strong analytical skills to measure and optimise campaign performance.
  • Exceptional communication and interpersonal skills to work successfully across diverse teams.
  • Ability to handle multiple projects simultaneously and meet tight deadlines.
  • Bachelor's degree or equivalent experience in Marketing, Business, or a related field.
Responsibilities
  • Collaborate with the Senior Marketing Manager to develop and implement marketing campaigns tailored for the EMEA & APAC market, while aligning with global marketing strategies.
  • Support the execution of Google and LinkedIn advertising campaigns, ensuring they are optimised for the EMEA & APAC audience.
  • Assist with the planning and execution of content syndication campaigns to enhance lead generation efforts.
  • Contribute to ABM campaigns, targeting key accounts within the EMEA & APAC region to drive engagement and sales opportunities.
  • Coordinate and participate in tradeshows, ensuring brand consistency and maximising lead capture.
  • Lead email marketing nurture campaigns, from conceptualisation to execution, including segmentation, testing, and analysis.
  • Engage in user events planning and execution, enhancing customer experience and retention.
  • Utilise both marketing automation and CRM platforms, (Marketo, HubSpot, and Salesforce), to track and optimise campaign performance.
  • Analyse marketing data to inform decision-making and report on campaign effectiveness.
  • Work collaboratively across various stakeholders, including BDR, sales, product, and marketing teams, to ensure cohesive messaging and strategy.

Accruent stands out as a global leader in providing intelligent solutions for the built environment, leveraging data to transform facility and asset management. With a competitive edge in preventive and predictive scheduling, planning, and execution, their CMMS/EAM software is specifically designed to streamline operations across diverse sectors including commercial real estate, education, healthcare, and pharmaceuticals. Their industry leadership is further demonstrated by their expansive global presence, serving over 10,000 customers in more than 150 countries.

Company Stage

M&A

Total Funding

$77.6M

Headquarters

Austin, Texas

Founded

1995

Growth & Insights
Headcount

6 month growth

3%

1 year growth

0%

2 year growth

0%
INACTIVE