Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you!
Job Title: Marketing Executive, EMEA & APAC
Location: Remote, UK
Department: International Marketing
Reports to: Senior Marketing Manager
Job Overview:
Accruent (www.accruent.com/uk), a leading provider of workplace and asset management software, is seeking a dynamic EMEA & APAC Marketing Executive to join our international marketing team. This is a new and exciting opportunity for a marketing professional to help drive the success of our B2B marketing initiatives across the EMEA & APAC region. The ideal candidate will be instrumental in supporting various multi-channel marketing campaigns, working closely with both regional and global teams to enhance our market presence and achieve our marketing goals.
Key Responsibilities:
- Collaborate with the Senior Marketing Manager to develop and implement marketing campaigns tailored for the EMEA & APAC market, while aligning with global marketing strategies.
- Support the execution of Google and LinkedIn advertising campaigns, ensuring they are optimised for the EMEA & APAC audience.
- Assist with the planning and execution of content syndication campaigns to enhance lead generation efforts.
- Contribute to ABM campaigns, targeting key accounts within the EMEA & APAC region to drive engagement and sales opportunities.
- Coordinate and participate in tradeshows, ensuring brand consistency and maximising lead capture.
- Lead email marketing nurture campaigns, from conceptualisation to execution, including segmentation, testing, and analysis.
- Engage in user events planning and execution, enhancing customer experience and retention.
- Utilise both marketing automation and CRM platforms, (Marketo, HubSpot, and Salesforce), to track and optimise campaign performance.
- Analyse marketing data to inform decision-making and report on campaign effectiveness.
- Work collaboratively across various stakeholders, including BDR, sales, product, and marketing teams, to ensure cohesive messaging and strategy.
Qualifications:
- Minimum of two years’ experience in a B2B marketing role, preferably within the software industry.
- Validated experience with marketing automation and CRM platforms.
- Strong understanding of digital marketing campaigns, including Google Ads and LinkedIn advertising.
- Experience with content syndication and ABM campaigns is highly desirable.
- Familiarity with event planning and management, both virtual and in-person.
- Data-driven approach with strong analytical skills to measure and optimise campaign performance.
- Exceptional communication and interpersonal skills to work successfully across diverse teams.
- Ability to handle multiple projects simultaneously and meet tight deadlines.
- Bachelor’s degree or equivalent experience in Marketing, Business, or a related field.
What We Offer:
- A chance to be part of a growing international marketing team within a forward-thinking software company.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- A collaborative, innovative, and inclusive work environment.
ABOUT ACCRUENT
At Accruent (a subsidiary or affiliate of Fortive Corporation), we strive to be on the cutting edge of the software world, providing purpose-built intelligent solutions that raise customer expectations, shift paradigms, and transform the way businesses operate and achieve success.
We aim to provide the same transformational growth for our 1,000+ employees which includes a vibrant office culture in major cities like Austin and Amsterdam – and 10,000 customers in more than 150 countries – we know you will gain new experiences along the way. In our continued effort to help our teams Grow Without Limits, we provide all employees with the resources, coaching and support they need to reach new heights and experience true professional and personal development – and we do this because we believe it will help us grow as a global company in return.
Every person can bring something incredible to the table, and we can always achieve more together. So, if you are courageous, adaptable, collaborative and interested in becoming the best you, we encourage you to join us for the ride – even if you don’t believe you have the exact experience to fill a particular role.
Explore the path. Join Accruent.
ABOUT FORTIVE
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a start-up spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to ground-breaking sustainability solutions.
We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energised by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
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