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Vori

Centralizes data, digitizes grocery store workflows

Growth Marketing Lead

Growth MarketingConfirmed live in the last 24 hours
Full-timeSan Francisco, CA, USAIn-person

About the Job

Requirements

  • Experience marketing to small and medium-sized business or enterprise customers in traditional industries.
  • At least 6 years of experience in growth or demand generation within business-to-business software-as-a-service marketing.
  • Fluency in modern marketing technology stacks and technical proficiency in marketing operations.
  • A proven track record of scaling revenue in a fast-paced environment.
  • Strong analytical skills and the ability to use data to inform strategy and demonstrate return on investment.
  • The ability to collaborate effectively with cross-functional teams and distill complex information clearly.
  • The ability to think strategically while executing tactically in a fast-paced environment.
  • Strong communication and presentation skills.
  • Comfort with ambiguity and the ability to pivot strategies as needed.
  • The ability to test hypotheses, evaluate data, and iterate quickly.
  • A consistent record of delivering on aggressive growth targets.
  • The ability to build strong relationships across departments, especially design, sales, and product.

Responsibilities

  • Develop and execute a comprehensive demand generation strategy to achieve aggressive growth targets.
  • Drive a culture of experimentation, learning, and velocity.
  • Own full-funnel metrics, from top-of-funnel lead generation to sales-qualified opportunities.
  • Optimize the marketing technology stack to enable efficient growth.
  • Implement data-driven, multichannel marketing campaigns.
  • Create compelling content and messaging that resonates with independent grocers.
  • Collaborate closely with sales, product, and customer success teams to align growth initiatives with overall business objectives.

Desired Qualifications

  • Experience marketing to small and medium-sized business or enterprise customers in traditional industries such as retail, logistics, supply chain, food, health, construction, or trades.
  • Prior startup exposure at a Series A to Series C company or experience as a former founder.
  • Experience with a design-driven approach to growth and demand generation.
  • A deep understanding of the needs and challenges of independent grocers.

About the Company

Vori

Centralizes data, digitizes grocery store workflows

Vori provides an operating system for grocery retailers that centralizes data and digitizes workflows. It connects data across the food supply chain and replaces paper processes with digital ones, integrated with existing store systems like BRData, Microsoft Dynamics, QuickBooks, FMS, and Sage. The platform helps independent grocers manage their inventory and operations from a single place, driving efficiency and cost savings. Unlike broader software providers, Vori targets independent grocers and builds a cohesive, connected system that reduces fragmentation in stores. Its goal is to move food more freely from silo to shelf and help grocery stores compete in the digital age by reinvesting savings into growth, product mix, and customer strategies.

Company size
11-50
Company stage
Series B
Total funding
$32.3M
Headquarters
San Francisco, CA
Founded
2019

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