JustMarkets

Regional Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeNo salary listed

At least 4 years of marketing experience, including at least 2 years in a leadership role overseeing a team of 3 or more specialists in fintech, crypto, retail trading, or a comparable fast-moving industry.
Expertise in organic and partnership-driven acquisition in Mongolia or Southeast Asia.
Strong understanding of marketing across brand building, KOL/influencer marketing, public relations, community growth, performance marketing, and social media marketing.
Direct experience allocating and optimizing monthly regional marketing budgets starting at $50,000, with the ability to reduce cost per acquisition and maximize return on investment.
Hands-on experience with Google Analytics 4, Tableau, or Power BI, including interpreting cohort data, traffic quality, and lifetime value trends.
Experience with Jira, Asana, or Confluence to align teams and keep campaigns on track.
Native Mongolian and fluent business English for daily communication with cross-regional teams.

Lead regional market growth by adapting global marketing strategy to local market specifics and trends, informed by ongoing monitoring of the competitive landscape and cultural shifts.
Directly manage, mentor, and coordinate the local KOL, social media marketing/community, public relations/events, and content specialists; set direction, remove blockers, and create an efficient working environment.
Develop quarterly marketing plans for locally relevant strategies in Mongolia and its client community.
Manage the regional marketing budget, allocate spending across channels based on performance data, and continually improve efficiency and results.
Use analytics platforms to monitor campaign performance, understand user behavior, and guide team priorities.
Serve as the key connection point between the local team and global headquarters by sharing market insights and coordinating global campaigns.

Strong background sourcing, auditing, and closing complex deals with Mongolian influencers, financial bloggers, media contacts, and local partners.
Hands-on proficiency with AppsFlyer or Adjust mobile attribution platforms, including conversion tracking, traffic quality analysis, and fraud detection.
Knowledge of financial advertising compliance in Mongolia.
Familiarity with artificial intelligence and automation tools to support content and campaign production.

Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
Develop quarterly marketing plans for locally relevant strategies for Mongolia and its client community
Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns

4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
Expertise in organic and partnership-driven acquisition in Mongolia or Southeast Asia
Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
Native Mongolian and fluent in business English for daily communication with the cross-regional teams

Strong background in sourcing, auditing, and closing complex deals with Mongolian influencers, financial bloggers, media contacts and local partners
Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
Knowledge of financial advertising compliance in Mongolia
Familiarity with AI and automation tools to support content and campaign production

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