Senior Manager

About the role

Appfire is looking for an experienced Senior Manager, Salesforce Platforms to lead the evolution of our multi-cloud Salesforce footprint. In this role, you will oversee the roadmaps and team members supporting Salesforce Sales Cloud (CRM), Salesforce Marketing Cloud (MCRM) and Salesforce Experience Cloud (PRM). The leader will act as the primary liaison between stakeholders from other functions to gather feedback on initiatives and deliver outcomes. You will work with Salesforce administrators, and the Salesforce development team to ensure alignment and prioritization of projects and evolve systems to meet business needs and operational efficiency. 

You will own Appfire’s overarching Salesforce vision and roadmap while working closely with cross-functional leaders to drive impactful business outcomes. The ideal candidate has deep expertise across sales, marketing and partner platforms, an understanding of business processes across functions (e.g., Channel Sales, Marketing, and Product), agile and scrum proficient, with a proven track record of managing product lifecycles and driving user adoption.

Your everyday tasks will include:

• Leadership:
• Mentor and support Salesforce developers and administrators while encouraging collaboration and alignment across platforms. Foster a collaborative environment, promote professional development, and drive performance excellence.
• Ensure certifications are up to date.
• Product Ownership:
• Define and maintain the overall strategy across platforms and individual Salesforce products. Document clear strategy, and roadmaps aligned with business goals.
• Prioritize the development backlog based on stakeholder input, business impact, and technical feasibility.
• Serve as the key decision-maker in determining feature prioritization, enhancements, and upgrades.
• Leverage skills across platforms where possible to ensure no single point of failure. 
• Manage the relationship with Salesforce as a vendor, working closely with key contacts and internal stakeholders to manage contracts, licenses, and technical requirements for existing and new products.
• Stakeholder Engagement:
• Collaborate closely with key stakeholders (e.g., Channel Sales, Marketing, Product, Finance, Data Insights, etc.) to gather, understand, and refine business requirements.
• Act as the main point of contact for Salesforce-related inquiries, providing guidance and strategic insights.
• Conduct regular stakeholder meetings and workshops to align Salesforce initiatives with business priorities.
• Conduct monthly SteerCo meetings to inform Leadership of the Salesforce roadmap, key milestones, and risks.
• Technical Leadership & Collaboration:
• Orchestrate technical alignment and control process adherence.
• Deliver projects on time. 
• Partner with Salesforce administrators, developers, and external vendors to ensure proper configuration, integration, and scalability of Appfire’s Salesforce ecosystem.
• Oversee the end-to-end development lifecycle, from concept to release, ensuring quality and alignment with business objectives.
• Ensure Salesforce best practices are adhered to for security, scalability, and performance.
• User Adoption & Training:
• Implement communication strategies, end-user support materials, and training programs developed in conjunction with Salesforce SMEs to drive user adoption.
• Actively monitor and gather user feedback, making iterative improvements to enhance the overall user experience.
• Champion Salesforce within the organization, fostering a culture of continuous improvement.
• Data Management & Reporting:
• Ensure data integrity across Salesforce by working closely with data management teams to set data entry, reporting, and analytics standards.
• Create and manage dashboards, reporting structures, and KPIs to provide actionable insights to stakeholders.
• Market & Technology Awareness:
•  Stay informed of Salesforce system updates, emerging trends, and industry best practices to continuously improve the product.
• Evaluate and recommend third-party tools, integrations, and solutions that complement the Salesforce ecosystem.

Skills and experience you'll need to succeed:

• Bachelor’s degree in business, computer science, technology, engineering, or related field.
• Proven experience leading a Salesforce development team. Experience with other platforms is also highly desirable. 
• 7+ years of experience in a Salesforce Product Owner, Product Manager, or similar role, with a proven track record of delivering complex and scalable Salesforce solutions.
• Demonstrated experience leading cross-functional and matrixed teams in a fast-paced, agile environment, working closely with Salesforce admins, developers, stakeholders, and other key business contributors. 
• Strong understanding of Salesforce capabilities and other industry platforms, integrations, data architecture, and managed packages, focusing on delivering scalable solutions.
• Proven ability to translate business needs into clear, actionable Salesforce features and enhancements, aligning technical teams with business priorities.
• Excellent communication, presentation, and stakeholder management skills to ensure consistent alignment across teams, from leadership to end users.
• Skilled in leading product roadmaps, managing backlogs, prioritizing business goals, and ensuring timely delivery of high-impact Salesforce solutions.
• Extensive experience with Agile methodologies (e.g., Scrum, Kanban), driving sprints, and ensuring seamless feature releases.
• Certifications: Possession of one or more Salesforce certifications is highly desirable, including but not limited to Salesforce Certified Administrator, Platform App Builder, Sales/Service/Marketing Cloud Consultant, or Architect certifications.

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.

#LI-Remote

Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.