We’re looking for a strategic and results-oriented Director, B2B Marketing to lead our ABM and demand generation efforts to drive pipeline and revenue growth. As the Director, B2B Marketing, you’ll be responsible for developing, executing, and optimizing integrated marketing campaigns across multiple channels to generate qualified leads and increase revenue. Working closely with cross-functional teams, including content, product marketing, sales, and marketing ops, you’ll design strategies that target our ideal customers, nurture them through the buyer’s journey, and convert them into loyal clients.

What you’ll be doing: 

• Strategy & Planning
• Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue.
• Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs.
• Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency.
• Campaign Management
• Lead the planning, development, and execution of integrated marketing campaigns across multiple channels, including email marketing, content marketing, paid media, SEO, SEM, ABM, and social media.
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate with target personas.
• Funnel Optimization & Lead Management
• Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively.
• Collaborate with the marketing ops, rev ops, sales team to optimize lead scoring and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process.
• Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization.
• Analytics & Reporting
• Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
• Forecast demand generation results and track progress against KPIs and revenue goals.

What success looks like in this role:

• Achieve Pipeline and Revenue Targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful demand gen campaigns that drive high-quality leads and conversions.
• High-Performing Campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing prospects through the funnel.
• Seamless Sales Alignment: Establish a strong partnership with the sales team, resulting in an efficient lead scoring, handoff, and follow-up process that improves lead-to-opportunity conversion rates.
• Data-Driven Decision Making: Regularly analyze and leverage data to refine and enhance demand generation strategies, resulting in continuous improvements in campaign effectiveness and overall growth marketing performance.
• Cross-Functional Collaboration: Successfully partner with digital marketing, content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the buyer’s journey.
• Effective Team Leadership Lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability.
• Elevated Brand Presence: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences.

What we expect from you: 

• Experience: 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth.
• Expertise: Strong understanding of digital marketing channels, including  SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
• Technical Skills: Proficient in CRM, marketing automation platforms (e.g., HubSpot), and analytics tools (e.g., Google Analytics, Tableau).
• Analytical Mindset: A data-driven leader with strong quantitative and analytical skills to guide strategic decisions.
• Collaborative Leader: Proven track record of working cross-functionally and leading high-performance teams to meet business goals.
• Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

The target base salary range for this position is $149,900 - $194,950, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Databaseat minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medicalaccounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
• Access to Noom, a weight managementprogram—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access toWellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.