Activation Executive

Company Description

At Spark Foundry, our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other — both. That sounds nice, but to get to famously effective ideas you need some key ingredients.

You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new or cool or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas forensically measured.

All that while being a good human. Sound like you? Sound like where you’d like to be? We’d love to meet you.

Overview

ROLE PURPOSEThe purpose of the Activation Executive is to deliver best-in-class Activation across all channels, delivering excellent and consistent results against agreed parameters and a good knowledge of the Australian media landscape. The Activation Executive works closely with the Senior Activation Executive/ Activation Manager to ensure that work delivered to clients is of superior quality and error free. The role is also responsible for the day-to-day development of the Activation Coordinator.

KEY OUTPUTSActivating all campaigns using the Spark Activation Model & Philosophy: • Keep pace with market knowledge that will aid negotiations with publishers, and share relevant market knowledge with clients where required • Support trading positions across all media ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met • Seek and set out benchmarks and performs all pre-trade work before booking

• Optimise and track all campaign variables to ensure all campaign objectives are met, work with the Client Manager to ensure all planning ideas are delivered through the activation process Market Analysis

• Proactively completes regular and continuous analysis of market trends, economic issues and other factors effecting negotiations and buying. • Sources content and provides relevant insights for inclusion within market reviews and other adhoc requests 

Tracking & Reporting • Complete a TV tracking sheet as soon as the TV booking is laid down • Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on progress of campaign

• Ensure results are reported on in the context of the media landscape • Ensure learnings are implemented into Benchmarking for future analysis.

Campaign analysis and optimisation • Monitor and optimise campaigns regularly to ensure that pre-determined goals are achieved

• Identify and recommend optimisation opportunities and ensure those optimisations are implemented promptly

• Produce post campaign reports that quantify the value of the media strategy in the context of the market accurately, and provide recommendations for future campaigns that are actionable

Campaign Management & Finance processes

• Reconcile campaign delivery and ensure the final delivered plan reflects billings and MBA.

• Maintain accurate budget and spend management of campaigns.

• Complete final buy documents and benchmark bought rates after every bought plan. Advise team of any savings that can be reinvested or returned.

Training Coordinator

• Assist Coordinator in developing detailed weekly (or agreed reporting schedule) and final post analysis

• Set good example for Coordinator and ensure they have all the tools and information they need to perform their jobs well

• Train the coordinator in TV buying as well as all other tasks that they need to master to be able to perform their role to the highest standards

• Regular feedback meetings to ensure progress of Coordinator  

Skills & Experience

• 1.5 years relevant experience

• Preferably a University degree or higher education qualifications

• Strong understanding and working knowledge of Australian media landscape

• Experience across the following Office platforms: Word, PowerPoint and Excel

• Have a full understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion

• Experience in buying MTV, RTV and STV and track record of delivering against goals

• Experience in buying across all offline media, digital would be beneficial

Behaviours• Works well within a team environment

• Develops and maintains professional and friendly media and client relationships

• Curious with a willingness for continuous learning and progression

• Strong organisational skills with the ability to juggle multiple priorities 

Attention to detail that is second to none

• Sound planning, project management and time management skills

• Confident and engaging interpersonal, presentation and communication skills.

#LI-AN1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.