Full-Time
Posted on 9/19/2025
Relationship intelligence CRM for dealmakers
$115k - $135k/yr
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
Hybrid
Hybrid role; must be in-office 2–3 days per week (Tue–Thu) within commuting distance.
Affinity provides a relationship intelligence CRM platform for dealmakers. It surfaces automated insights from a team’s networks and activities to show which relationships can move deals forward, reducing the need for manual data questions. The platform centralizes CRM tasks—pipelines, communities, to-dos, and alliances—within a subscription model to save time and improve deal execution. Its goal is to help leaders close more deals and operate more efficiently by automating CRM work and strengthening relationships.
Company Size
201-500
Company Stage
Series C
Total Funding
$122.6M
Headquarters
San Francisco, California
Founded
2014
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Daily lunches
Commuter passes
Flexible PTO
Free events
Health insurance
Affinity, a CRM platform for private capital firms, has appointed Sean Kearns as chief revenue officer and Pam Holmberg as chief people officer. The appointments come as the company scales amid growing demand from venture capital and private equity firms for its AI-powered relationship intelligence platform. Kearns brings over 20 years of revenue leadership experience, including senior sales roles at SAP and UiPath during its IPO, plus experience within Thoma Bravo's portfolio. He specialises in building enterprise sales teams and expanding into new markets. Holmberg has more than 20 years of SaaS leadership experience. She most recently served as chief people officer at Aryaka, where she led global people strategy. Previously, she held leadership roles at ThoughtSpot and Realtor.com, guiding organisations through rapid expansion and cultural transformation.
Affinity names Sean Kearns as Chief Revenue Officer and Pam Holmberg as Chief People Officer. Affinity Team Seasoned executives join Affinity as its relationship intelligence platform fuels meaningful outcomes for private capital firms through AI SAN FRANCISCO - March 11, 2026 - Affinity, the leading CRM for private capital, today announced the appointment of Sean Kearns as Chief Revenue Officer and Pam Holmberg as Chief People Officer. Kearns and Holmberg join Affinity as it quickly scales and builds on strong market momentum fueled by growing demand from venture capital, private equity, and private capital firms, and by the rising adoption of AI-powered workflows that underscore Affinity's leadership in this new era of dealmaking. Kearns joins Affinity with more than two decades of revenue leadership across public, venture-backed, and private equity-backed companies. His background includes 10 years in senior sales roles at SAP, at UiPath during its rapid scale-up and IPO, and within Thoma Bravo's portfolio. He has a proven history of building high-performing enterprise sales teams and driving expansion into new markets and verticals. "Joining Affinity is incredibly energizing," Kearns said. "The team has built something special. Private capital firms are operating in an increasingly competitive environment and need AI built specifically for how deals actually happen. Affinity is uniquely positioned to lead the industry by delivering technology designed for the way modern dealmakers build relationships, source opportunities, and win." "Sean has a strong track record of building disciplined, enterprise sales teams and helping them execute consistently," said Ken Fine, CEO of Affinity. "His experience with value-based selling and building repeatable processes will be a big part of how we continue to grow." Holmberg brings more than 20 years of SaaS leadership experience to Affinity, including transforming people functions at high-growth technology companies. She most recently served as Chief People Officer at Aryaka, where she led global people strategy across talent, culture, and organizational development. Prior to Aryaka, she held leadership roles at ThoughtSpot and Realtor.com, guiding organizations through periods of rapid expansion, post-acquisition integration, and cultural transformation. "Affinity is at an exciting inflection point, and I'm excited to help build the people systems and culture that will support its next phase of growth," Holmberg said. "Pam has a proven ability to build high-performing, high-morale teams and to align people strategy with company goals," Fine added. "Her leadership will help us strengthen our culture and support our employees through this next phase of growth." About Affinity Affinity is the leading relationship intelligence platform for dealmakers. With its AI-powered CRM, Affinity helps private capital firms, investment banks, and strategic acquirers find, manage, and close more deals by harnessing the power of their networks. Affinity is used by more than 3,000 firms across 30 countries to unlock relationship insights, drive efficiency, and win more opportunities. Learn more at www.affinity.co.
With Raylu's AI-powered market mapping, company research, and outreach automation integrated with Affinity's industry-leading CRM, investors can now:
Affinity, the leading relationship intelligence platform for dealmakers, announced the appointment of Lindsay Bayuk as Chief Marketing Officer.
Affinity, the leading CRM for private capital, announced the appointment of Adam Goldman as Chief Financial Officer.