Strategic Partner Manager
About the job
- A bachelor's degree or equivalent practical experience.
- At least 3 years of experience in client or partner management, content acquisition, or related fields.
- Demonstrated experience in relationship management and business development.
- Strong analytical skills.
- Strong communication skills.
- Fluency in English, written and verbal.
- Identify, evaluate, and reach out to high-potential creators who are new to Twitch or transitioning to livestreaming.
- Guide creators through structured onboarding covering analytics, audience development, channel setup, and monetization fundamentals.
- Conduct stream reviews and support test-streaming to ensure smooth creator starts.
- Maintain visibility in emerging creator communities across platforms such as TikTok, YouTube, and Instagram.
- Serve as the primary point of contact for a portfolio of Twitch Partners.
- Provide timely, high-quality support and guidance on Twitch products, policies, and best practices.
- Maintain accurate documentation of creator interactions and portfolio data in Salesforce.
- Collect and log partner feedback to inform product development and messaging.
- Support planning and execution of in-real-life events to deepen creator relationships.
- Maintain an active presence in Partner community spaces such as Discord.
- Represent Twitch at creator community moments as a brand ambassador.
- Document creator insights and event outcomes.
- Generate and maintain reports on creator performance and engagement.
- Analyze data to identify trends and opportunities within the creator portfolio.
- Participate in cross-functional meetings and initiatives.
- Support development of scalable solutions for creator needs.
- Work closely with Marketing, Product, Sales, and other teams.
- Participate in regular team meetings and planning sessions.
- Share insights and best practices with the broader partnerships team.
- Contribute to process improvements and team initiatives.
- Experience in digital media, gaming, or the creator economy.
- Knowledge of content creation platforms and the livestreaming industry.
- Experience using customer relationship management systems such as Salesforce.
- Project management experience.
- Additional language skills relevant to the region.
About the company
Twitch runs a live video service where creators broadcast gaming, music, sports, and everyday conversations to viewers who participate through chat. Its channels combine live broadcasts with community features such as custom emotes and moderation tools, making the audience part of the show. Viewers follow creators and join their channels to watch performances, discuss shared interests, and support the people behind the streams. Twitch earns money from advertising, paid channel subscriptions, and Bits, virtual goods viewers buy to support creators, sharing eligible revenue with streamers. Founded in 2011 and headquartered in San Francisco, Twitch is owned by Amazon.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$43.1M
Headquarters
San Francisco, California
Founded
2011
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Simplify's Take
What believers are saying
- More creators enter monetization: Twitch expanded subscription and Bits tools to eligible streamers globally in May 2026.
- Advertisers get playable storefronts: Twitch reported rolling out game demos within sponsored streams in May 2026.
- Scientists get broad product scope: Twitch's San Francisco Applied Scientist role spans advertising, brand safety, sponsorships, and content understanding.
What critics are saying
- Live delivery strains costs: Twitch's CEO identifies worldwide, low-latency video as an expensive part of its service.
- Revenue-sharing terms differ: Twitch's top Plus tier uses 70% of net subscriptions; KICK lists a 95% subscription share.
- Equity follows Amazon's fortunes: Twitch's San Francisco Applied Scientist package includes Amazon restricted stock units.
What makes Twitch unique
- Amazon membership feeds creator income: Prime members receive a monthly Twitch channel subscription token.
- Music licensing supports live DJs: Twitch's program covers Universal, Warner, Sony, and independent labels.
- Game rewards connect watching to playing: Twitch Drops award in-game items for viewing activity and subscriptions.
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Benefits
Medical, Dental, Vision & Disability Insurance
401(k)
Maternity & Parental Leave
Flexible PTO
Commuter Benefits
Amazon Employee Discount
Growth & Insights and Company News
6 month growth
-4%1 year growth
1%2 year growth
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