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Wiza

Prospecting platform with verified contact data

Director of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • At least 7 years of B2B marketing experience, with substantial depth in demand generation and full-funnel ownership.
  • Experience marketing a product with both a sales-led and a self-serve motion, and understanding how product-led growth and enterprise pipeline work together.
  • A track record of building campaigns, pages, launches, and programs from inception and delivering measurable results.
  • Strong product marketing ability, including translating technical capabilities into buyer-focused messaging.
  • Fluency with modern marketing tools and channels, including HubSpot, paid channels, search engine optimization tools, and Webflow or similar web platforms.
  • Experience building marketing workflows with Claude or similar artificial intelligence tools, and a perspective on how artificial intelligence affects marketing.
  • Ability to independently answer data questions using HubSpot or a business intelligence tool.
  • Leadership ability and judgment about the skill set needed for the first hire.

Responsibilities

  • Develop marketing strategy and drive the company's next phase of growth.
  • Own full-funnel demand generation from awareness through closed revenue, including organic, paid, content, lifecycle, and product-led channels; own sourced and influenced pipeline; and direct paid external partners while deciding what to bring in-house.
  • Sharpen positioning and messaging for prospecting, list building, customer relationship management enrichment and upkeep, and API-powered external workflows; ensure consistency across channels.
  • Lead product marketing and launches, keeping customers and the market informed about the platform's ongoing capabilities.
  • Work with Product to improve product-led growth paths that convert free users to paid users, individuals to teams, and developers to API customers.
  • Help select new market segments, including financial services and enterprise sales organizations, and build programs to reach them.
  • Partner with Revenue Operations to measure source attribution, funnel conversion by segment, cost per opportunity, and signup outcomes; present findings monthly to GTM leadership and set the agenda based on those findings.
  • Build a high-performing marketing team, selecting its talent mix and making an initial hire.

About the Company

Wiza

Prospecting platform with verified contact data

Wiza is a prospecting platform that gives sales, marketing, and recruiting teams instant access to a large database of contacts. It provides real-time verified emails, mobile numbers, and enriched data for each contact, drawn from a catalog of over 850 million profiles. Users can build pipeline, refresh CRM data, or source top talent by connecting with the right people quickly. The product works by delivering direct contact details and verification results through its platform for outreach and data enrichment. Wiza stands out from competitors by being the world’s largest and most accurate prospecting network, trusted by tens of thousands of professionals for fast, reliable contact information. The company’s goal is to help teams reach the right people faster and more efficiently, enabling faster outreach, better data quality, and smoother CRM and talent-sourcing workflows.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Toronto, Canada
Founded
2019

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