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Red Bull

Manufactures and markets energy drinks

Distribution Partner Manager

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeLahore, Punjab, PakistanNo salary listedIn-person

About the Job

Requirements

  • Strong field sales experience and a track record in the consumer goods industry; beverage experience is preferred.
  • At least 5 years of experience; distributor and supplier experience is preferred.
  • A successful track record in team management and leadership.
  • Proficiency with Excel and PowerPoint.
  • Hands-on geographical knowledge of the local market.

Responsibilities

  • Coordinate regular meetings with distribution partner teams to communicate company strategy and priorities, review business key performance indicators, discuss regional opportunities and threats, conduct training, and update sales teams.
  • Assign sales, distribution, execution, and other targets to distribution partners and relevant teams based on business targets, and follow up regularly.
  • Provide execution training, on-the-job training, and coaching to distribution partners and their teams.
  • Conduct regular trade visits with distribution partner field teams to coach sales teams and identify distribution and execution opportunities.
  • Analyze regional opportunities, take appropriate action, and implement solutions as needed.
  • Ensure distribution partners understand and execute Red Bull execution and merchandising standards.
  • Implement systems to track and benchmark distribution partners against key initiatives and goals.
  • Plan and execute incentive programs aligned with company targets to keep sales representatives focused and motivated.
  • Advise distribution partners and customers on the beverage business, and present category and Red Bull potential as a category captain.
  • Maintain thorough working knowledge of distributors’ internal systems and structures.
  • Understand distributor hierarchies and maintain relationships throughout, from owners to managers.
  • Identify the individuals responsible and accountable for tasks or programs within distribution partners.
  • Develop annual business plans with assigned distribution partners, covering organizational requirements, distribution, volume, investments, and key performance indicators.
  • Secure agreement on distribution build-up by month, channel, sales forecasts by stock-keeping unit, month, channel, and segment, and other necessary subjects.
  • Establish point-of-sale allocation by distributor.
  • Coordinate with relevant stakeholders to issue ongoing allocation updates.
  • Maintain working knowledge of relevant Red Bull systems.
  • Use available reports proactively to maximize opportunities, including competitor intelligence.
  • Hold distribution partners accountable for submitting data into Red Bull systems to ensure accurate and timely information.
  • Share and enforce Red Bull inventory policy guidelines.
  • Develop working knowledge of geographic and demographic areas in the assigned geography.
  • Ensure a sustainable go-to-market strategy and structure in the assigned geography.
  • Develop expertise in product competition and distributor competition in the respective area.
  • Communicate regularly and work effectively with internal sales teams, including off-premise key accounts, and marketing teams to align sales goals with the distribution partner.
  • Manage risk proactively by taking alternative precautions and determining risks that could hamper Red Bull business.
  • Represent Red Bull’s brand and values through appearance, attitude, and behavior.

Desired Qualifications

  • Beverage industry experience is preferred.
  • Distributor and supplier experience is preferred.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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