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Usercentrics

Consent management SaaS for privacy compliance

Senior Partner Marketing Manager

Growth & MarketingUpdated on Oct 31
Full-timePrague, CzechiaNo salary listed

About the Job

Requirements

  • At least 6 years of experience in Partner/Channel Marketing or content-led demand generation for B2B SaaS companies, including work across channel and affiliate partner motions.
  • A demonstrable track record of owning partner marketing strategy end to end and building and running partner marketing programs.
  • Ability to set direction from ambiguous inputs, define goals and success criteria, and develop plans.
  • Strong content fluency, including understanding how content supports each stage of a partner campaign and mapping a complete campaign asset set.
  • Working knowledge of email marketing and marketing automation, such as Salesforce Pardot or Allbound, and familiarity with Salesforce for funnel tracking.
  • People management, project management, and stakeholder management skills, including ability to run multiple campaigns in parallel through a team, work cross-functionally, and build efficient, repeatable processes.
  • A data-driven mindset and an analytical approach to campaign performance and optimization.
  • Business acumen and understanding of buyer personas, SaaS business models, and product-led growth.
  • Excellent verbal and written English skills at C1 level or native proficiency.
  • Passion for privacy and privacy-first growth strategies and principles.

Responsibilities

  • Own the partner marketing strategy, initiative calendar, and input into the partner messaging framework across Usercentrics and Cookiebot brands.
  • Translate partner and business objectives into structured, aligned campaign plans with defined goals, target audiences, channels, formats, and KPIs, delegating execution across the team.
  • Act as a strategic thought partner to Partnership, Enablement, and Marketing leadership, shaping opportunities into actionable campaigns aligned with go-to-market goals and brand objectives.
  • Oversee partner acquisition and engagement field marketing, including tradeshows, partner roadshows, and regional activations, and direct planning, execution, and on-site follow-up.
  • Drive partner co-marketing through data-backed case studies, co-branded webinars, testimonials, and other initiatives; join calls with top partners alongside team members.
  • Oversee high-impact partner marketing campaign and enablement content in collaboration with the Content team.
  • Build and maintain a communications framework to inform partners about promotions, product updates, and program changes throughout the partner lifecycle.
  • Ensure enablement collateral, including presentations, playbooks, campaigns-in-a-box, brochures, and one-pagers, is created and maintained in line with brand and product strategy.
  • Oversee localization and translation of key partner and enablement collateral for priority markets in collaboration with the Localization team.
  • Track, measure, and report partner marketing performance, using insights to guide the team's optimization efforts.

Desired Qualifications

  • Experience with partner-facing events and field marketing, including tradeshows, roadshows, and regional activations.
  • Fluency in other European languages.

About the Company

Usercentrics

Consent management SaaS for privacy compliance

Usercentrics is a consent management platform that helps businesses comply with global data privacy laws like GDPR and CCPA. It provides a SaaS-based CMP that integrates with websites and mobile apps to manage user consent for data collection and processing. The platform includes a consent UI, a database of data processing services, regular legal updates, and a mobile SDK for easy integration. Revenue comes from subscription plans with different tiers. It differentiates itself by acting as a neutral mediator to align marketing and data strategies with legal requirements, offering ongoing legal updates and a broad compliance database. The company's goal is to enable transparent, compliant data processing while allowing businesses to maintain effective user experiences and marketing activities.

Company size
201-500
Company stage
Late Stage VC
Total funding
$45.1M
Headquarters
Munich, Germany
Founded
2017

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