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Accenture

Advises businesses and runs their technology

GTM Manager

Marketing Generalist & ManagementPosted on Nov 12
Full-timeArlington County, Arlington, VA, USAIn-person

About the Job

Requirements

  • At least 6 years of experience executing digital marketing campaigns across multiple channels, including search engine optimization, paid media, social media, and content marketing.
  • At least 6 years of experience in content development, including creating thought leadership and marketing assets that drive engagement.
  • At least 6 years of experience using webinar platforms and executing events from planning through post-event follow-up.
  • At least 6 years of experience using marketing tools such as Google Ads, Google Analytics 4, content management system platforms, and social media management tools such as Sprinklr.
  • At least 4 years of experience managing and coaching teams and guiding cross-functional project execution from ideation through completion.
  • A bachelor's degree or equivalent work experience of at least 5 years.

Responsibilities

  • Execute integrated digital marketing campaigns across owned and paid channels to drive brand awareness, engagement, and pipeline growth.
  • Create and manage thought leadership and tutorial content, including blogs, landing pages, video, and downloadable assets, to position LearnVantage as a trusted authority.
  • Plan, promote, and host webinars, including content development, speaker coordination, and audience targeting.
  • Lead search engine optimization strategy and execution, including keyword research, on-page optimization, content structuring, and off-site backlinking efforts.
  • Manage external search engine optimization agency relationships, ensuring alignment on strategy, deliverables, timelines, and performance outcomes.
  • Oversee social media strategy and execution across platforms such as LinkedIn, including content calendar development, posting, engagement tracking, and optimization.
  • Develop, launch, and optimize Google Ads campaigns, including keyword strategy, ad copy, budget allocation, A/B testing, and performance tracking.
  • Monitor, analyze, and report on paid campaign performance across channels, providing insights and recommendations to improve conversion and return on investment.
  • Support internal and external communications by creating marketing assets, announcements, newsletters, and cross-functional updates aligned to go-to-market priorities.

Desired Qualifications

  • Deep expertise across campaign management, strategic business development planning, communications development and delivery, social media optimization, marketing process and operations, and marketing creative development.
  • Advanced capabilities in multi-channel customer interaction management, product and market strategy, market mix modeling, global brand positioning, and channel analytics.
  • A proven track record of partnering with sales, strategy and operations, and leadership teams to build go-to-market programs that support pipeline generation, client engagement, and revenue expansion at scale.

About the Company

Accenture

Advises businesses and runs their technology

Accenture advises large businesses and public agencies on strategy, builds their technology systems and runs ongoing operations. Its teams connect business planning with implementation, covering areas such as cloud migration, cybersecurity and customer experience. Consultants work with clients to redesign processes, while engineers integrate software from technology partners and maintain the resulting systems for multinational organizations. Clients pay for project work or continuing services, including application support and business processes such as finance and customer service. Accenture was founded in 1989 and has its headquarters in Dublin, Ireland.

Company size
10,001+
Company stage
IPO
Headquarters
Dublin, Ireland
Founded
1989

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