Video Content Creator - Paid Social & Display
About the job
- Proven experience creating direct-response video ads rather than only organic content.
- Strong understanding of hooks and scroll-stopping introductions, conversion-focused storytelling, ad fatigue, and creative iteration.
- Experience working with paid social teams or media buyers.
- Ability to produce content quickly and consistently.
- Ability to receive and act on performance-driven feedback.
- Create high-converting video ads for Meta, TikTok, and YouTube Shorts.
- Turn winning angles into multiple creative variations quickly.
- Develop hooks, scripts, and concepts designed to stop scrolling and drive action.
- Collaborate directly with media buyers to iterate based on performance data.
- Analyze ad performance, including click-through rate, hook rate, retention, and cost per acquisition, and refine creatives accordingly.
- Produce user-generated-content-style, testimonial, founder-style, and problem/solution ads.
- Use artificial intelligence tools, including avatars, voice, and editing tools, to generate, iterate, and scale creative production.
- Plan and execute on-location shoots with models and actors.
- Maintain an output of 5–20 or more creatives per week depending on workflow.
- Experience with lead generation in mortgage, solar, insurance, or home services.
- Experience with direct-to-consumer brands, including supplements, vitamins, or health products.
- Familiarity with Meta Ads and/or TikTok Ads performance metrics.
- Experience producing or directing user-generated-content-style content.
- Copywriting or ad scripting skills.
About the company
Innovative Metrics is a performance marketing company that develops and grows direct-to-consumer businesses. The company runs paid media, creative testing, lead generation, e-commerce, and operating programs across consumer categories. It serves consumer brands, internal ventures, commercial partners, and online audiences. Its operating model centers on media buying, creative production, analytics, product, and operating teams work around measurable acquisition programs. Teams work across performance marketing, media buying, creative, analytics, e-commerce, product, and operations. Its work connects digital performance marketing expertise with coordinated delivery for consumer businesses.
Company Size
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Company Stage
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Total Funding
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Headquarters
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Founded
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Simplify's Take
What believers are saying
- innovativemetrics.com updated September 30, 2026, signaling active sales and brand maintenance.
- LinkedIn listed 216 followers and continued presence on September 22, 2026.
- Apollo shows zero funding rounds, so dilution pressure stays absent.
What critics are saying
- Google, Meta, and CFPB rules tightened in 2026, squeezing mortgage lead-gen margins.
- Growjo estimated only 14 employees and 2025 revenue near $1.2 million.
- A platform-policy shift or compliance probe crushes traffic and referral margins.
What makes Innovative Metrics unique
- Since 2005, Innovative Metrics owns premium consumer brands and generates high-intent mortgage leads.
- Its Beverly Hills team builds comparison flows across mortgage, auto insurance, and solar.
- The company controls the funnel end-to-end, from content to customer acquisition.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Paid Vacation
- Paid Sick Leave
- Mental Health Support
- Tuition Reimbursement
- Mentorship Program
- Performance Bonus
- Company Equity
- Flexible Work Hours