Full-Time
Video Content Creator
Paid Social & Display
Innovative Metrics
Performance marketing and venture operator
No salary listed
Beverly Hills, CA, USA
In Person
 Content & Writing (2) |
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 Social Media (1) |
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- Proven experience creating direct-response video ads rather than only organic content.
- Strong understanding of hooks and scroll-stopping introductions, conversion-focused storytelling, ad fatigue, and creative iteration.
- Experience working with paid social teams or media buyers.
- Ability to produce content quickly and consistently.
- Ability to receive and act on performance-driven feedback.
- Create high-converting video ads for Meta, TikTok, and YouTube Shorts.
- Turn winning angles into multiple creative variations quickly.
- Develop hooks, scripts, and concepts designed to stop scrolling and drive action.
- Collaborate directly with media buyers to iterate based on performance data.
- Analyze ad performance, including click-through rate, hook rate, retention, and cost per acquisition, and refine creatives accordingly.
- Produce user-generated-content-style, testimonial, founder-style, and problem/solution ads.
- Use artificial intelligence tools, including avatars, voice, and editing tools, to generate, iterate, and scale creative production.
- Plan and execute on-location shoots with models and actors.
- Maintain an output of 5–20 or more creatives per week depending on workflow.
- Experience with lead generation in mortgage, solar, insurance, or home services.
- Experience with direct-to-consumer brands, including supplements, vitamins, or health products.
- Familiarity with Meta Ads and/or TikTok Ads performance metrics.
- Experience producing or directing user-generated-content-style content.
- Copywriting or ad scripting skills.
Innovative Metrics is a performance marketing company that develops and grows direct-to-consumer businesses. The company runs paid media, creative testing, lead generation, e-commerce, and operating programs across consumer categories. It serves consumer brands, internal ventures, commercial partners, and online audiences. Its operating model centers on media buying, creative production, analytics, product, and operating teams work around measurable acquisition programs. Teams work across performance marketing, media buying, creative, analytics, e-commerce, product, and operations. Its work connects digital performance marketing expertise with coordinated delivery for consumer businesses.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
N/A
Simplify's Take
What believers are saying
- May 2026 company materials still emphasize proprietary technology and high-intent customers.
- ZipRecruiter listings in July 2026 show active hiring for a pet insurance push.
- Recent openings in supplements and insurance suggest multiple monetization channels, reducing single-brand dependence.
What critics are saying
- July 2026 job boards still advertise many roles, signaling heavy dependence on paid acquisition.
- Its mortgage, insurance, and supplement funnels face Google, Meta, and FCA policy shocks.
- A revenue slip could force retrenchment because this looks like a small, concentrated operator.
What makes Innovative Metrics unique
- Innovative Metrics runs owned brands for lead generation, not a generic agency.
- Its Beverly Hills team has operated since 2005, spanning mortgages, insurance, energy.
- June 2026 job posts show hands-on performance marketing across native, social, and DSP.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Mental Health Support
Tuition Reimbursement
Mentorship Program
Performance Bonus
Company Equity
Flexible Work Hours