Marketing Manager

As Marketing Manager, you'll join our Growth Team, reporting to the Chief Operations Officer. You'll shape how aptihealth reaches the payers and health systems we partner with and the patients they serve. This is a part-time role of 20–25 hours per week, scheduled Monday–Friday between 9 a.m. and 5 p.m. It is mostly virtual, with occasional on-site work at our Clifton Park, NY office. Candidates must be based in the Albany–Clifton Park–Saratoga Springs region.

What you'll do

• Lead marketing engagement with payer and health system customers, including co-developed outreach campaigns and materials that connect patients with aptihealth care
• Plan and execute marketing for prospective payer and health system customers, including account-based marketing in Salesforce
• Create sales enablement content and customer presentations
• Own or contribute to organic social, SEO, and paid and traditional marketing, with an eye on customer acquisition cost
• Analyze landing-page and conversion data to improve the funnel
• Support website updates and redesigns, PR and communications
• Lead or support events, tradeshows and sponsorships (some travel)
• Coordinate internal and external resources to deliver on marketing priorities

• Bachelor's degree in Marketing, Business Administration or a related field
• 3–5 years of experience in a marketing specialist or similar role
• Experience developing outreach campaigns that drive patient or member engagement
• Experience using marketing performance data to evaluate and improve campaigns
• Experience with marketing strategy and execution across multiple channels
• Experience with content development
• Experience with customer or B2B engagement marketing
• Experience marketing to B2B healthcare audiences, particularly payers, health plans, health systems, or similar healthcare organizations
• Strong grasp of digital and traditional marketing, including SEO, social media and market research
• Hands-on experience with marketing analytics, CRM platforms, including Salesforce preferred, web analytics, ad platforms (e.g., Google Ads), and Microsoft Office. Adobe Creative Suite is a plus
• Must be eligible to work in the United States
• Based in the Albany–Clifton Park–Saratoga Springs region

Nice to have

• HTML, CSS or web development experience

• Annual salary of 35.00 to 40.00 USD per hour
• Comprehensive Medical, Dental, and Vision plans available
• Paid Time Off, Sick Time, and Paid Company Holidays
• 401(k) Retirement Savings Program with 2% company match
• Voluntary Life Insurance
• Employee Assistance Program (EAP)
• Annual business-related expense stipend

About aptihealth

aptihealth, inc. is a behavioral health engagement company that seamlessly integrates physical and behavioral healthcare. Our platform connects medical providers, behavioral health specialists and patients with our proprietary assessment and treatment management protocols to get and keep patients healthier faster. aptihealth’s structured therapy programs are centered on its proprietary 15 Life Domain Clinical Framework© that efficiently provides collaborative care teams with the most thorough understanding of a patient’s behavioral health needs. The aptihealth platform connects patients and their care teams with licensed behavioral health specialists who provide 90-day and extended care therapy by phone or video supported by an easy-to-use consumer friendly digital experience. The aptihealth program is evidenced to get individuals into therapy faster and clinically proven to improve both behavioral and medical outcomes while lowering overall cost.

At aptihealth, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, products and community. aptihealth is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.