Full-Time

Associate Director

Digital Marketing

Confirmed live in the last 24 hours

Sony Music Entertainment

Sony Music Entertainment

5,001-10,000 employees

Global music company managing artists and royalties

Compensation Overview

$70k - $80k/yr

Senior

New York, NY, USA

Category
Social Media Management
Social Media Marketing
Social Media
Required Skills
Social Media
Requirements
  • Must have at least 5 years of experience running point on digital campaign for rap artists & projects (label experience preferred).
  • A deep and thorough knowledge of the modern rap genre/scene with a firm understanding of the history that lead to today’s market.
  • Experience in working with staff from social platforms and music streaming sites preferred.
Responsibilities
  • Responsible for setting goals for our artists/projects, and building out timelines, content and activations meant to achieve those goals.
  • Secure artist and partner buy-in and execute across all ideas and activations.
  • Oversee social and platform optimization and delivery logistics.
  • Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists’ teams and executing the campaigns.
  • Responsible for multiple social accounts with millions of followers and for their activity and growth.
Desired Qualifications
  • Flexibility to work during normal business hours as well as other music events at night.
  • Open-minded and passionate music fans who collaborate well and bring a positive energy to any task.
Sony Music Entertainment

Sony Music Entertainment

View

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A unique feature of SME is its Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Additionally, SME is dedicated to developing new talent through internships and career opportunities, ensuring a future generation of industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

Company Size

5,001-10,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$700M

Headquarters

New York City, New York

Founded

1929

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into Southeast Asia opens new revenue streams and audience bases.
  • Partnership with Patreon and Wondery enhances podcast offerings and market reach.
  • AI-generated music reduces production costs and increases creative output.

What critics are saying

  • Increased competition in Southeast Asia may lead to higher operational costs.
  • Copyright lawsuit in India could affect Sony Music's reputation and finances.
  • Retirement of Arista Records' President may cause strategic shifts and leadership gaps.

What makes Sony Music Entertainment unique

  • Sony Music's Artist Portal offers unique financial insights for artists.
  • SME's diverse revenue streams include music sales, licensing, and live performances.
  • Sony Music's commitment to talent development ensures a steady pipeline of future leaders.

Help us improve and share your feedback! Did you find this helpful?

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Company News

Securities.io
Apr 24th, 2025
Investing Beyond The Us: 5 Asian Tech Stocks To Watch (2025)

Moving EastFor almost 2 decades, the US stock market was the place to be, both for domestic and overseas investors. This is not a new phenomenon, with the investing fortune of the US vs the world often moving around very long duration cycles lasting years or decades.As the USA markets have been rising higher and higher, many have started to wonder when a return to other regions would be best, with many of the pessimists proven wrong so far, or maybe just too early.And it seems that indeed, looking to other markets out of the USA might make sense. Besides the possibility of the cycle turning, rising geopolitical tensions, de-globalization in full swing, and a strong economic shock brought by Trump's tariffs could all contribute to a downturn in the economy and financial markets.At the same time, Asia as a whole is still booming, with SE-Asia quickly industrializing. As the 700 million people region is following the path previously taken by China, this could make the region the world's economic center, after 5 centuries of Western prominence.If that is so, investors might want to be positioned early in local tech companies that have a strong hold on the region's consumer markets, or a unique competitive advantage in their niche.1. AlibabaAlibaba Group Holding Limited BABA -0.71% )The Chinese e-commerce giant is not only a force to recon with in China with its Taobao & Tmall websites (retail) and 1688 (wholesale), and is also Europe's biggest online marketplace since 2023 .Its international presence includes wholesales (Alibaba), retail (AliExpress), and regional large e-commerce like Lazada active in SE-Asia (16.4% market share).Taking a page from Amazon’s playbook, Alibaba is also a major actor in cloud computing, with a larger share of the Chinese cloud market than its next 2 competitors together, the tech giants Huawei and Tencent.To support the other activities as well as increase profit, Alibaba also operates a logistical arm called Cainiao and owns 33% of Ant Group, Alibaba's former financing/banking division.Ant Group includes the very popular payment system AliPay, as well as various solutions integrated into a few super-apps for services as varied as online banking, wealth management apps, insurance, loans, food & medicine delivery, government services, mobility, etc.Alibaba is also at the forefront of creating a Chinese AI open-source ecosystem, with the community ModelScope (launched in 2022) , the largest in China, using 2,300 AI models, based on Alibaba’s “Model-as-a-Service” initiative .With ModelScope, we aim to simplify and reduce the cost of developing, customizing, and deploying AI models for developers and corporations, thereby enabling the creation of revolutionary AI applications that have a positive impact on society. For instance, FaceChain, a third-party application based on multiple AI models on ModelScope, can generate a portrait from just one or two uploaded photos

News7
Apr 24th, 2025
Sony Music Group opens new Southeast Asia HQ in Singapore - Music Business Worldwide

In a significant move that underscores the burgeoning music market in Southeast Asia, Sony Music Group has officially opened its new regional headquarters in Singapore.

Plagiarism Today
Apr 16th, 2025
3 Count: Unmasking

Finally, today, Soumya Srivastava at the Hindustan Times reports that Sony Music has filed a copyright infringement lawsuit against the fashion company Myntra in India, alleging multiple copyright infringements.

Record of the Day
Apr 16th, 2025
Sony Music Entertainment Promotes Kevin Foo to Managing Director for Southeast Asia (Philippines, Indonesia and Thailand)

Sony Music Entertainment (SME) today announced the appointment of Kevin Foo as Managing Director for Southeast Asia (Philippines, Indonesia and Thailand), effective immediately.

The Hollywood Reporter
Apr 7th, 2025
Arista Records President David Massey to Retire

Sony had appointed Massey as the president of Arista back in 2018, seven years after Sony had shuttered the label.