Full-Time

Associate Director

Digital Marketing, Alamo

Confirmed live in the last 24 hours

Sony Music Entertainment

Sony Music Entertainment

5,001-10,000 employees

Global music company managing artists and royalties

Consulting
Entertainment

Compensation Overview

$70k - $80kAnnually

Senior

New York, NY, USA

Pay Range: $70,000—$80,000 USD.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • Must have at least 5 years of experience running point on digital campaign for rap artists & projects (label experience preferred).
  • A deep and thorough knowledge of the modern rap genre/scene with a firm understanding of the history that lead to today’s market.
  • Experience in working with staff from social platforms and music streaming sites preferred.
Responsibilities
  • Responsible for setting goals for our artists/projects, and building out timelines, content and activations meant to achieve those goals.
  • Secure artist and partner buy-in and execute across all ideas and activations.
  • Oversee social and platform optimization and delivery logistics.
  • Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists’ teams and executing the campaigns. Ideas will come from knowledge of music culture, key brands, influencers and out-of-the-box thinking.
  • In addition to the high-level creative ideas, you will also be responsible for multiple social accounts with millions of followers and for their activity and growth. You will need to deliver next level creative both commissioned and designed in-house, content ranging from custom videos to Snapchat lenses to memes and more.
Sony Music Entertainment

Sony Music Entertainment

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Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

New York City, New York

Founded

1929

Simplify Jobs

Simplify's Take

What believers are saying

  • SME's global reach and partnerships, such as with Pocketpair and Aniplex, offer expansive opportunities for career growth and international collaboration.
  • The company's commitment to nurturing new talent through internships and career opportunities ensures a steady pipeline of future industry leaders.
  • Involvement in high-profile campaigns like 'Your Voice, Your Power, Your Vote' highlights SME's influence and commitment to social impact.

What critics are saying

  • The highly competitive music industry requires constant innovation to maintain market leadership.
  • Legal battles against AI companies for copyright infringement could divert resources and impact SME's focus on core business activities.

What makes Sony Music Entertainment unique

  • Sony Music Entertainment's Artist Portal offers unparalleled financial transparency and insights for artists, setting it apart from competitors.
  • SME's diverse revenue streams, including music sales, licensing, and live performances, provide a robust financial foundation.
  • The company's proactive stance against unauthorized AI training on its music catalog demonstrates a strong commitment to protecting artists' rights.

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Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess