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TikTok

Short-form video platform with ads

TikTok Ads Platform Product Manager - Catalog

Product ManagementConfirmed live in the last 24 hours
Full-timeSan Jose, CA, USAIn-person

About the Job

Requirements

  • A Bachelor of Arts or Bachelor of Science degree is required.
  • At least 3 years of work experience as a product manager, including completing the full product cycle, incorporating customer feedback into product requirements, and driving prioritization.
  • A proven record of successful product outcomes is required.
  • Fluency in both English and Mandarin is required for frequent communication with global teams, clients, and stakeholders across English-speaking regions and Chinese-speaking markets; Mandarin is needed to engage Chinese-speaking partners, understand cultural nuances, and navigate business transactions.

Responsibilities

  • Define and prioritize the end-to-end catalog onboarding, management, and optimization experience in TikTok Ads Manager.
  • Build scalable solutions that help advertisers manage product data efficiently and improve advertising outcomes through high-quality catalog assets.
  • Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver solutions.
  • Work with internal stakeholders and external partners to expand the creative ecosystem and create opportunities for creative automation and optimization.
  • Use advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.

Desired Qualifications

  • Background in digital advertising, marketing technology, or related domains.
  • Experience with one or more of the following: commerce platforms, catalog systems, product data management, recommendation systems, machine learning applications, or advertising platforms.
  • Strong analytical skills and the ability to translate data into strategy.
  • Ability to influence and collaborate with global and regional stakeholders.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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