Regional General Manager LATAM

Tangem is looking for an entrepreneurial and results-driven Head of LATAM to lead the growth of Tangem products across Latin America. Your main responsibility will be to develop and scale Tangem as a consumer product in the region, driving revenue growth through a combination of sales, marketing, distribution, and strategic partnerships.

We are looking for a business leader who understands how to bring a product to market, identify the right growth channels, build brand presence, and convert commercial and marketing initiatives into measurable sales results.

You will own the regional growth strategy, lead a local team, and work closely with central sales and marketing functions to accelerate Tangem's expansion across LATAM.

What you’ll do

• Drive product growth: Develop and execute a regional strategy to increase Tangem's product adoption, sales, and market presence.
• Own regional revenue: Take full responsibility for sales growth and commercial performance across priority LATAM markets.
• Develop sales and distribution channels: Expand retail, e-commerce, reseller, and strategic partnership opportunities.
• Drive regional marketing strategy: Identify and prioritize effective marketing channels, including digital campaigns, influencer partnerships, community initiatives, brand activations, and local promotions.
• Connect marketing with sales: Ensure that marketing investments and activities contribute to product demand, customer acquisition, and revenue growth.
• Lead the regional team: Manage, coach, and motivate local growth managers, ensuring clear priorities, accountability, and measurable results.
• Identify market opportunities: Understand consumer behavior, competition, and local market dynamics to adapt the growth strategy across different LATAM countries.
• Build scalable operations: Establish KPIs, evaluate channel performance, and optimize resource allocation to maximize commercial impact.

What we’re looking for

• Proven experience in growing and scaling a product in a specific market, ideally within consumer technology, hardware, fintech, e-commerce, or a related industry.
• Strong background in sales, business development, and go-to-market strategy, with demonstrated revenue ownership.
• Solid understanding of marketing and customer acquisition, including digital marketing, influencer marketing, brand development, and other growth channels.
• Ability to develop an integrated Sales & Marketing strategy and prioritize initiatives based on their commercial impact.
• Experience leading and motivating teams, preferably across multiple markets.
• Entrepreneurial mindset, strong commercial judgment, and the ability to execute with limited resources.
• Experience working in an international business environment.
• Strong understanding of LATAM markets and consumer behavior.
• Fluent English.
• Based in Latin America, with flexibility to travel across the region.

Nice to Have

• Experience scaling a physical consumer product through both online and offline channels.
• Background in consumer electronics, hardware, fintech, payments, or crypto.
• Familiarity with cryptocurrency and self-custody products.

What we offer

• A high-impact role with significant ownership over Tangem's LATAM business.
• Freedom to shape the regional commercial strategy and propose the resources needed to execute it.
• Remote work from any location.
• Competitive compensation in EUR/USDT.
• Compensation for necessary technical equipment.