Full-Time

Travel Counsellor

Posted on 10/7/2025

AMA

AMA

1,001-5,000 employees

Auto club with roadside, insurance, travel.

No salary listed

Nisku, AB, Canada

In Person

In-Office work model.

Category
Sales & Account Management
Required Skills
Sales
Customer Service
Requirements
  • You have a high school diploma plus some post-secondary travel education would be an asset.
  • You’ve got strong communication skills, and sales experience. Along with a commitment to building your book of business.
Responsibilities
  • Help our members find the destinations, transportation and accommodations that are best-suited to their needs and budgets, along with any other travel options they’ll need along the way.
  • Develop and maintain relationships with members and suppliers.
  • Manage member travel reservations and other trip details.
  • Strive to get the best possible value for our members through your negotiations with tour operators, airline personnel, car rental agencies and hotel staff.
  • Provide exceptional sales and service.
  • Be there for our members before, during & after their trip.
  • Promote AMA’s products and services.
Desired Qualifications
  • Some post-secondary travel education would be an asset.

AMA provides a range of member services to about 975,000 Albertans, including roadside assistance, travel, registries and insurance, Alberta’s largest driver education program, a member rewards program, and community events as part of the CAA/AAA network. Members access benefits that include on-road help, trip planning support, vehicle paperwork and coverage, and driver education. The organization distinguishes itself through a culture called Practically Family, emphasizing everyday care and community engagement among staff and members. Its goal is to help members live confidently by offering comprehensive services and advocacy for safe, enjoyable mobility.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • EV adoption at 12% creates demand for charging and battery diagnostic services.
  • Travel insurance uptake surged 34% post-pandemic, enabling cross-sell opportunities.
  • Regional insurance providers gaining share through personalized service; AMA positioned to capture.

What critics are saying

  • CAA/AAA network centralizes roadside assistance, sidelining regional providers within 18–24 months.
  • Brand confusion with Alberta Medical Association damages reputation amid physician compensation disputes.
  • Uniform digital platform enforcement by CAA forces costly system migration or absorption.

What makes AMA unique

  • Alberta's largest driving school with curriculum innovation for autonomous vehicle regulations.
  • Integrated insurance, travel, and registry services bundled with roadside assistance.
  • Community-focused loyalty program and events drive retention versus transactional competitors.

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Benefits

Flexible benefits

Outstanding employer-paid Retirement Savings Plan

Paid Vacation

Great AMA discounts

INACTIVE